DCM Named Principal Sponsor for Ryerson University’s Digital Asset Management Event Series

DATA Communications Management Corp. , a leading provider of marketing and business communication solutions to companies across North America, has been named a Principal Sponsor for Ryerson University’s Digital Asset Management (DAM) event series, which includes workshops and a national conference.

The School of Graphic Communications Management at Ryerson (Toronto) hosted its first-ever Canada Coast to Coast DAM event in June 2021. Recognizing DCM as a tech-focused communication specialist, the University saw an opportunity to partner with the company for its upcoming educational and community-building events.

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“The events bring valuable insights both to our students and the professional community. We are grateful for this partnership with DCM, which has allowed us to extend our reach in this valuable way.”

With sponsorship from DCM, the University confirmed three workshops for 2022: DAM Capacity Model in March and DAM and AI in April. A third workshop—DAM and Dynamic Content Optimization—is also in the works for later in the year. In December 2021, a preliminary workshop on Keywording in the Creation Industries was hosted by the University and sponsored by DCM. The highly informative and successful workshop focused on the importance of selecting the right keywords to describe digital assets.

The 2022 Canada Coast to Coast conference is slated for June and will welcome DAM professionals from across the country to share best practices and valuable insights, and will showcase presentations by accomplished Canadian DAM professionals. “We’re very excited to sponsor Ryerson’s DAM event series,” said Shelly Anwyll, DCM Senior Vice President, North America, Emerging Markets. “DCM’s digital-first strategy is very much aligned with Ryerson’s School of Graphic Communications Management; it’s a perfect match. We’re eager to learn and share insights at these events, and we hope they will offer inspiration to our team and our clients.”

Dr. Reem El Asaleh, Associate Professor in the School of Graphic Communications Management, Ryerson, is gaining international recognition for her work in promoting and advancing DAM solutions and education. “We are thrilled to be a part of the vibrant DAM community, and to be able to host these events to pull the industry together,” said Reem El Asaleh, PhD, Associate Professor, The Creative School, Ryerson University. “The events bring valuable insights both to our students and the professional community. We are grateful for this partnership with DCM, which has allowed us to extend our reach in this valuable way.”

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