Exclaimer Acquires Customer Thermometer to Bring Real-Time Customer Feedback to its Email Signature Platform

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Exclaimer, provider of world-class email signature management solutions has announced the acquisition of Customer Thermometer, the award-winning survey platform focused on real-time, actionable feedback from customers and employees. The acquisition extends Exclaimers’ market leadership in the signature management marketplace by adding additional capabilities from within the email signature real estate.

Customer thermometer uses 1-click surveys to provide a full image of customer satisfaction at crucial points in the customer life cycle and a visible sign of customer service and feedback.

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Overcoming the long, irregular surveys that capture in time from a small number of customers, this integration allows organizations of any size to capture a real-time pulse of customer feedback from every corporate email sent, for every customer interaction. Consequently, organizations will respond promptly to resolve queries for unsatisfied customers and improve those interactions for lookalike customers. The acquisition also makes Exclaimer the only email signature solution that offers an ‘out-of-the-box’ integration with Customer Thermometer. The fully rounded feature-set provides the following benefits:

  • Easy integration of surveys in emails, a ‘drag and drop’ interface, and quick deployment throughout an organization. This allows a far greater survey reach for a true picture of overall company performance
  • Universally applied surveys to all corporate email through the server-side deployment of signature templates
  • Enriched reporting and more granular insights on survey outcomes are made possible due to directory data integration

The integration also empowers organizations to enhance customer relationships by identifying problems quickly and in real-time, increasing customer retention. It will also offer valuable customer engagement insights through Cloud’s ability to target intra-company messages.

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Commenting on the acquisition, Heath Davies, CEO Exclaimer, says: “This acquisition will allow business customers to get increased value from every email they send. We are on a journey to give our customers a greater benefit from the business’ most ubiquitous communication tool, email. Ultimately, we’re helping customers reimagine the potential they have within email today.”

Lindsay Willott, Founder, Customer Thermometer comments, “We are seeing an ever-greater shift towards customer experience across sectors, as businesses rapidly come to understand how critical it is to both lifetime value and reputation management. We are delighted to join the Exclaimer team at this most exciting of times. This partnership gives email users the world over the opportunity to get superb insight and feedback from existing customer touchpoints.”

Additionally, in December, the email signature management platform raised $133 million in a round of funding led by Insight Partners. October marks the firm’s launch of Exclaimer Cloud – Mail Archiver offering highly efficient email archiving services. While in August, Exclaimer launched Signatures for Exchange, which offered a new way to design and manage email signatures for Microsoft Exchange users.

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