ISG Releases First Client-Facing Mobile App: ISG Impact

Information Services Group (ISG), a leading global technology research and advisory firm, released ISG Impact™, its first-ever mobile app for clients that puts a world of ISG content and features at their fingertips.

The new mobile app is part of a broader strategy by ISG to create a virtual community of industry players, including buyers and sellers of technology and sourcing services, said Todd Dreger, ISG partner and chief marketing and strategy officer.

“ISG Impact gives our clients an edge,” said Dreger. “Our new mobile app has been designed to give users immediate access to the latest ISG thought leadership on the go, and, in the next release, the ability to easily engage with others. ISG Impact will enable users to create virtual communities around significant areas of interest, fueled by unmoderated discussions between peers, between buyers and sellers, and between all industry players and our advisors.”

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The initial release features ISG content including thought leadership articles, research reports, white papers, case studies and news, with the ability to browse by category. Users also can see upcoming industry events and engage with external content using the app’s augmented reality feature.

“We invite our version 1.0 users to experience the app’s AR capability by visiting the ISG booth in space 46 at this week’s IAOP Outsourcing World Summit in Orlando,” said Dreger. “Using this AR functionality, users will be able to engage with our interactive content and experience our robotic process automation services in an entirely new way. Another interactive experience allows users to register to win a free Apple Watch.”

Future releases will allow users to create their own information experience tailored to their individual interests and engage with content and with others through social sharing. “We will use real-time feedback from these initial releases to continuously enhance the content and user experience of the ISG Impact mobile app,” Dreger said.

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