Mary Ward Will Lead Global Marketing Initiatives as Company Integrates Product Portfolio and Continues International Expansion
ScribbleLive, a leading content cloud provider, announced that Mary Ward has been appointed as its Chief Marketing Officer. Ward will lead ScribbleLive’s global marketing organization and continue to build the company’s brand as it integrates its product portfolio and expands into new regions. Ward first came to ScribbleLive through its acquisition of ion interactive in September 2017.
Ward brings a wealth of account service, marketing and general management experience to ScribbleLive. Earlier in her career, she led client development at a digital marketing agency, Revenue Performance. From there, she spent seven years at ion interactive, an interactive content platform provider, where she led account services. She was then appointed to General Manager, where she led the organization following its ScribbleLive acquisition. Ward is well-known within the industry and is a frequent speaker at leading MarTech and client events.
“Businesses today understand that content drives their audience’s journey, but despite significant investments made, many have yet to see their return or realize true content performance,” said Ward. “ScribbleLive is in a unique position to bring expertise and integrated content solutions to help our clients attract, engage, and retain customers. I am honored and couldn’t be more excited about this opportunity. ScribbleLive’s corporate vision, that every piece of content should build a relationship, resonates deeply with me and I look forward to creating this reality.”
Efrem Ainsley, CEO of ScribbleLive, added, “Mary brings a unique skill-set to this role. Having led account service and marketing teams at ion, Mary understands the dynamics of interactive content, the evolving MarTech industry, and how to create real value for clients in this space. This, combined with her leadership skills and passion for the customer makes her the ideal leader for this function. I couldn’t be more thrilled.”
Ward’s CMO appointment follows several major corporate milestones for ScribbleLive. In September 2017, the company acquired ion interactive. In January 2018, Efrem Ainsley was named CEO of ScribbleLive.
Recommended Read: Content Experience Platform ScribbleLive acquires ion interactive