H Code, the largest multicultural digital media company in the U.S., today announces that it has secured a capital investment by Falfurrias Capital Partners (FCP), a Charlotte-based private equity firm focused on growth-oriented, middle-market businesses. With this infusion of capital, H Code will be able to accelerate the development of its tech-enabled advertising products and robust suite of proprietary data and dedicated research solutions that lead to stronger understanding and connection with Hispanic and Black consumers and new consumer segments.
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“While other companies are just now starting to build their own solutions for engaging with multicultural audiences, H Code has already established itself as the leader in data-driven storytelling for these segments”
This investment will further offer H Code the resources to scale its content studio, publisher network, and Intelligence Center, its proprietary research solution that derives insights from the largest multicultural digital panel. By bolstering these solutions, H Code will unlock further unique opportunities for impactful storytelling to multicultural audiences.
Stemming from its origins as a Hispanic-centric digital media company and while currently experiencing a period of unprecedented growth, H Code will reaffirm its commitment to being an innovative and influential multicultural digital media organization. H Code will also continue to strategically invest in elevating diverse communities and audiences through economic empowerment. FCP’s investment in H Code underscores the rising value of companies well-equipped to meet the demands of an industry in need of effective solutions for engaging with multicultural audiences and addressing consumers’ concerns about diversity in media and marketing. A recent Association of National Advertisers (ANA) survey found that 89% of marketers noted an increase in the importance of working with diverse marketing and advertising suppliers over the past year. Paired with H Code’s three-year revenue growth of 177%, the company is positioned for greater success in the foreseeable future.
“We’re grateful for FCP’s confidence in the work that we’re doing in using rich data to connect with multicultural audiences and are excited to have their support in our next phase of growth,” said Parker Morse, Founder and CEO of H Code. “As the diversity of thought, race, and ethnicity continue to become more integral to our daily lives, H Code is well-positioned to solidify ourselves as the leading tech-enabled multicultural digital marketplace.”
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“Given H Code’s remarkable growth and trajectory over the last several years, we’re at a logical moment in time to consider how we can further amplify our market presence and impact,” said Tony Gonzalez, President, H Code. “This is a moment to both celebrate our successes to this point and begin building our next evolution.”
As part of the investment, FCP’s Alexander Jutkowitz will join H Code as Executive Chairman. Raised in Chile, then Philly, FCP’s Executive in Residence Alexander Jutkowitz has been an advocate for diverse thinking and innovative content, influencing how today’s marketers and advertisers bring impactful stories to life. H Code is also proud to announce that Ad Council President and CEO Lisa Sherman will serve as Board Member.
“While other companies are just now starting to build their own solutions for engaging with multicultural audiences, H Code has already established itself as the leader in data-driven storytelling for these segments,” said Alexander Jutkowitz, Executive Chairman, H Code. “I’m thrilled to be joining Parker, Tony and the rest of the H Code team to help them reach new heights and build upon the success they’ve already realized.”
“The combination of H Code’s creativity, insights, and capital offers the team a unique opportunity to meaningfully empower underrepresented creators and communities,” said Lisa Sherman CEO and President, Ad Council. “Particularly given the recent census data, H Code has incredible potential to elevate multicultural audiences across the spectrum.”
H Code was founded to serve U.S. Hispanic audiences, assisting brands in telling their stories through a culturally relevant lens. Its product suite of creative services, content creation, influencer marketing, publisher distribution, and first-party data insights has been critical to both strengthening relationships with multicultural audiences and driving inclusivity across marketing and advertising. Recently, the company announced the launch of B Code, an entity focused on developing solutions for advertisers and agencies to reach, inform and connect with Black audiences across the digital landscape.
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