Leigh Dow, a seasoned media, marketing, and technology executive joins the company to architect the future of its marketing function.

Identiv, Inc. has announced Leigh Dow as Vice President of Marketing. Dow’s appointment to this newly created role comes during a unique and challenging time for the industry as the pandemic continues to affect the security and identity solutions needed to make the world safer and smarter. 

Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines

Dow brings exceptional experience across all facets of media and marketing strategy and development on a global scale, having served in senior-level global marketing positions with Honeywell and Intel. Her experience establishing brands of unicorn startups coupled with deep government expertise ideally positions her to expand Identiv’s industry leadership position. 

Dow joins Identiv at a transformational moment for the security and ID markets: with security and RFID universally understood and pervasive, Dow’s strategic marketing initiatives will drive market leadership and propel Identiv’s vision and strategy forward to further position the company as the leader in transformative technology solutions for security, safety, and identity management. As the first woman to hold this role for Identiv, her appointment demonstrates the company’s commitment to building more diversity across the organization. 

“Leigh brings her talents to Identiv at a time when it is critical to have marketing expertise embedded in the leadership of our business. Her experience establishing relentless, trendsetting, and market-leading awareness and revenue-generating marketing programs will be a significant asset to our business.” – CEO Steve Humphreys

Marketing Technology News: Contentstack Partners With Uniform To Deliver Lightning Fast Personalized Sites

Dow’s domain experience with tech leaders, combined with her knowledge of the challenges faced by government and corporate markets, makes her the ideal candidate to lead Identiv’s marketing initiatives in 2021 and beyond.

“The investments we are making in redefining how we go to market demonstrate our commitment to meaningful innovation in the marketing function. I look forward to working closely with the marketing team to help Identiv seize its growth opportunities and pioneer the future of security, IoT, and RFID solutions for our customers, partners, and employees.” – Dow