Mobile-first marketing platform rebrands to reflect growth into cross-channel specialist for media and insights
Mobile-first marketing company TabMo is to adopt the name of its proprietary technology Hawk to signify the influence of its cross-channel demand side platform (DSP). The rebrand to Hawk, Platform for Media & Insights reflects the company’s continued expansion and growing focus on delivering actionable insights to brands.
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The IAB UK’s recent Digital Adspend report showed that the UK digital audio market increased 17% year-on-year in 2020 to a total value of £103.7 million, while a Warc / Innovid study early this year showed an 81% annual growth in CTV impressions. Statista forecasts that global DOOH ad spend will rise to $15.9 billion by 2027, up from $6.7 billion in 2019.Marketing Technology News: CoinDesk Positions Itself for Long-Term Growth With Migration To Arc XP