Salsify and It’sRapid announced a strategic partnership to address the challenges of creating ecommerce images at scale

In response to the growing demand for Mobile Ready Hero Images in the ecommerce space, It’sRapid, a leader in workflow optimization, is thrilled to announce a groundbreaking partnership with Salsify, a pioneer in Product Experience Management (PXM). This collaboration introduces the It’sRapid Mobile Ready Hero Image Workflow, built on Salsify’s platform extensions, an innovative solution designed to address the challenges of creating these images at scale.

As Mobile Ready Hero Images become indispensable in ecommerce, the complexity of creating them at scale has posed significant challenges. Customization with specific product images, adherence to retailer specifications, and the need for constant updates during product refreshes have hindered efficiency. The traditional design process, often slow and manual, diverted valuable creative resources.

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In a bid to revolutionize this process, It’sRapid, known for its commitment to workflow enhancement, has partnered with Salsify to unveil the Mobile Ready Hero Image Workflow. Integrated seamlessly with the Salsify PXM platform, this solution accelerates image creation by allowing users to select products for which they want to create mobile ready hero images directly within the Salsify interface. The workflow connects to It’sRapid for image generation, ensuring a fully integrated experience. Custom adjustments can be made effortlessly in the It’sRapid UI.

“Our partnership with Salsify marks a significant leap forward in streamlining ecommerce workflows,” said David Feinleib of It’sRapid. “The It’sRapid Mobile Ready Hero Image Workflow is poised to revolutionize how brands and retailers create and update product images efficiently.”

“Partnering with It’sRapid reflects our dedication to offering cutting-edge solutions in the ever-evolving ecommerce landscape, via the Salsify PXM platform,” stated Joe Gaudreau, VP of Corporate Development at Salsify. “This collaboration will empower brands utilizing Salsify and It’sRapid to navigate the complexities of online retail with agility and smart automation.”

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