Consumers Will Pay a Premium For Brands They Trust, Salsify Finds in New Consumer Research
The pandemic has changed the way consumers shop, with 43 percent of those surveyed for Salsify's 2021 Consumer Research Survey responding that, post-pandemic, they will continue to shop more online than in stores. Less than 10 percent of shoppers under the age of 44 said they prefer in-store shopping. The heightened emphasis on online shopping has placed brand trust as the top priority in the eyes of consumers. The study of more than 1,800 consumers found that nearly 90 percent of consumers are willing to pay more for…