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Salsify

Consumers Will Pay a Premium For Brands They Trust, Salsify Finds in New Consumer Research

The pandemic has changed the way consumers shop, with 43 percent of those surveyed for Salsify's 2021 Consumer Research Survey responding that, post-pandemic, they will continue to shop more online than in stores. Less than 10 percent of shoppers under the age of 44 said they prefer in-store shopping. The heightened emphasis on online shopping has placed brand trust as the top priority in the eyes of consumers. The study of more than 1,800 consumers found that nearly 90 percent of consumers are willing to pay more for…

Avionos and Salsify Strengthen Partnership to Help Brands Improve Customer Experiences Across Digital Touchpoints

The partnership combines best-in-class digital shelf technology with eCommerce and marketing solutions to drive growth for global CPG brands and manufacturers Avionos, which designs and implements digital commerce and marketing solutions, and Salsify, the commerce experience management platform that helps brands win on the digital shelf, announced a partnership to support CPG brands and manufacturers across the globe in syndicating and rolling out product information across marketplaces. The partnership will further extend…

Salsify Launches Significant Enhancements to GDSN Data Pool to Unite Online and In-Store Commerce Experiences

Enhancements will ensure that brand manufacturers can best leverage GDSN data across all ecommerce and digital shelf initiatives Salsify, the commerce experience platform that helps brands win on the digital shelf, launched significant enhancements to its Global Data Synchronization Network (GDSN) data pool. The updates will help further ensure compelling and consistent commerce experiences across online and offline channels while also integrating GDSN into other key commerce and digital processes. Marketing Technology…

Salsify and Label Insight Partner to Help Brands Win on the Digital Shelf

Partnership combines the best-in-class commerce experience management platform with the industry's trusted source of product attribute metadata to drive growth for CPG brands Salsify, the commerce experience management platform that helps brands win on the digital shelf, and Label Insight, the industry leader in powering product-attribute driven growth across the consumer packaged goods (CPG) ecosystem, announced a partnership to enable bidirectional data transfer between Label Insight's product attribute metadata platform…

Salsify Launches Partner Program to Extend Digital Shelf Expertise to Global Brand Manufacturers

Following growth of partner-led activities in 2020, newly tiered program provides a suite of resources tailored to specific partner goals Salsify, the commerce experience management platform that helps brands win on the digital shelf, announced the launch of its partner program for agencies, systems integrators, and consultancies. The new program extends digital shelf excellence to brand manufacturers across the globe through a combination of Salsify's best-in-class technology platform and professional services from the…

Salsify Promotes Dan Herman to SVP, Partners & Alliances

Salsify, the commerce experience platform that helps brands win on the digital shelf, promoted Dan Herman to SVP of Partners & Alliances. In his new role, Herman will lead all channel partnership activity for the company, including strengthening existing relationships with retail, agency, and consultancy partners and securing new ones. Marketing Technology News: SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership Herman joined Salsify in 2018 through the acquisition of Welcome…

High Quality Content Has Outsized Impact on Amazon Sales Conversions, New Salsify/Kenshoo/Profitero Study Finds

Compiled from data across millions of Amazon products, "The Content Advantage in Amazon Advertising" reveals how content impacts search rankings and sales funnel metrics Product content on Amazon that meets certain best practice thresholds (termed "A-rated" content) drove 21 times more conversion than poor content, finds a new study from Salsify, Kenshoo, and Profitero. "The Content Advantage in Amazon Advertising" reveals that optimized product content positively impacts search engine results and ad efficiency as well.…

Salsify and e-Comas Partner to Help Brands Win on Amazon Marketplaces

Partnership combines best-in-class digital shelf technology and consulting services for Amazon marketplace sales strategies Salsify, the commerce experience management platform that helps brands win on the digital shelf, and e-Comas, an Amazon consulting, account management, and content optimization firm, announced a joint partnership designed to bring Amazon digital shelf excellence to brand manufacturers in Europe, the Middle East, and Africa (EMEA). The partnership will allow joint customers to grow sales on Amazon more…

Salsify Sees Rapid Growth in EMEA Partner Activity as Brands Seek to Accelerate Digital Shelf Initiatives

Salsify, the commerce experience platform that helps brands win on the digital shelf, announced that there has been a 400 percent increase in partner-led implementations of its platform over the past six months in the EMEA region. More than half of Salsify's local customer base now also works with Salsify's partner ecosystem. "Since the outbreak of the pandemic, Kantar Research found that the share of European consumers that do more than half of their total purchases online has increased between 25 and 80 percent," said …

Salsify Closes $155 Million Series E Financing Led by Warburg Pincus

Salsify, Inc., the leading commerce experience platform that helps brands win on the digital shelf, announced that it has closed a $155 million Series E round of financing led by Warburg Pincus, a leading global investment firm focused on growth. "From skyrocketing traffic across major online retail sites to step function growth in direct to consumer channels, this year is when the digital shelf became the focal point of how consumers research, buy from and develop relationships with brands," said Jason Purcell, Salsify…

Salsify Launches Industry-First Commerce Experience Management Platform for Brand Manufacturers

Salsify announces the launch of its Commerce Experience Management (CommerceXM) platform, empowering brand manufacturers to win on the digital shelf by delivering the commerce experiences consumers demand anywhere they choose to shop online. The expanded CommerceXM platform combines Salsify's existing Product Experience Management solution (Integrated PIM, DAM & Experience Builder) with core commerce capabilities designed to enable sales both across retailer/distributor channels as well as marketplaces, social…

Salsify Appoints Executives for the EMEA Region to Respond to Rapid Market Growth

The company now has 165 customers with global implementations and has recruited those responsible for strategy for customer success and marketing in the EMEA region. Salsify, a product experience management (PXM) platform that helps brands win on the digital shelves, has announced important appointments in marketing and customer success functions for the EMEA region. After opening its headquarters for the EMEA region in Lisbon in October 2018, Salsify has made these new appointments in order to supervise and scale up the…

Salsify Named a Cool Vendor in the June 2020 Cool Vendors in Digital Commerce Report by Gartner

Vendors recognized in the report are interesting, new and innovative Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced that they have been named a Cool Vendor in Gartner's June 2020 report Cool Vendors in Digital Commerce. The report states, "Whether your primary market is B2B or B2C, the digital world creates ever-increasing expectations for convenience and usability across myriad channels. Meeting customer expectations requires vigilance and powerful tools…

Amplifi Releases Detailed Analysis of Salsify’s Enterprise PIM

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has scored strongly across all core product information management (PIM) capabilities in a new report by Amplifi, a leading information data management consultancy. "Under the Hood: Salsify PIM" also details new capabilities required in PIM platforms as the category continues to expand, including enhanced content, syndication, and DAM functionality, where Salsify is "well positioned to remain a leader." Marketing Technology…

As Brands Fight For Commerce Success, Salsify Grows Customer Base Through Its Commitment To Helping Them Win on the Digital Shelf

Major product expansion, acquisition of B2X Partners, second consecutive year on Deloitte’s Fast Technology 500, opening of Chicago office highlight another year of significant growth for Salsify Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it crossed 685 customers, representing thousands of brands, and 400 employees worldwide in 2019. In its commitment to helping brand manufacturers win on the digital shelf, the company acquired B2X Partners to reaffirm its…

Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce. Salsify for Social Commerce enables brands to use Salsify to manage the entire social selling journey for consumers, from product discovery to research to buy across multiple channels. This full range of capabilities, which…

Salsify and Snap36 Partnership Creates Seamless Experience for Image Upload and Management to Help Brands Win on the Digital Shelf

Partnership Adds Direct 360-Degree Image Integration for Walmart.Com to the Salsify Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and Snap36, the market leader for rich and interactive 360-degree product experiences, announced they have entered into a partnership that delivers a unique imaging experience enabling brands to manage, capture, and distribute 360-degree images and scale efficiently and affordability. Through its integration with Snap36 and…

Salsify Ranked 87th Fastest-Growing Company in North America on Deloitte’s 2019 Technology Fast 500

1,507% Revenue Growth Driven by Global Brands Investing in Salsify’s Product, Expansion of Commerce Capabilities for Manufacturers Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it ranked 87th on Deloitte’s Technology Fast 500. This ranking highlights the 500 fastest-growing technology, media, telecommunications, life sciences, and energy tech companies in North America. Salsify is the only Boston-headquarted software company to rank in the top 100 of the…

Salsify and The Scan Group Establish Partnership to Deliver Winning Digital Shelf Experiences for Global Brands

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and The Scan Group, a global ecommerce asset development provider, announced they have entered into a strategic alliance. The collaboration will provide Salsify's growing international customer base an opportunity to leverage The Scan Group's robust and industry-leading digital content development services. It will also enable The Scan Group to offer its clients a unified platform for total, end-to-end digital shelf design and…

Salsify Announces New GDSN Data Pool Designed for the Digital Shelf

Brand Manufacturers Can Manage and Deliver Content for Retail and Ecommerce Channels from One Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announces a new data pool for GS1's Global Data Synchronization Network (GDSN). This expanded capability will allow IT, Master Data Management (MDM), ecommerce, trade, and marketing teams to manage and share their product data with retailers and distributors across the GDSN from a single platform. As the only PXM…