Button, a mobile app monetization platform, scooped $20 million in Series B funding from Norwest Partners and its existing investors Redpoint, DCM, and Greycroft. The NYC-based mobile app marketing firm uses deep-thinking algorithm to integrate multiple apps, delivering improved user experience and switching.

The latest Series B funding will allow Button to focus on developing products that help solve ambiguity in the mobile app industry. Button enables marketers to make meaningful revenue by connecting people to actions across multiple apps and websites. By giving users access to multiple apps within the same app, Button enhances engagement significantly. It also offers a cutting-edge avenue for app discovery in overcrowded app stores, placing them within sight of already engaged users.

“We unlock the intent that’s distributed across the entire mobile landscape. We provide an efficient channel for app acquisition for our merchants that taps into the distributed intent across a range of publisher partners,” said Mike Jaconi, CEO and Founder, Button.

Negotiating past the overcrowded app market is a vicious challenge that every app developer has to deal with to build a viable user base. More than 3 million apps fight for customer attention across app stores. Button plays a crucial role in delivering the right app experience to the right audience across prolific app stores.

Button was founded in May 2014 with a seed funding of $2.5 million from 16 investors. The NYC-based tech mobile app monetizing firm has so far raised $34 million in four rounds of funding from investors that include Accomplice, DCM Ventures, Atlas Venture, Basset Investment Group and Mesa Ventures.