Contentserv and BigCommerce Partner to Deliver Engaging Shopping Experiences

Contentserv and BigCommerce Partner to Deliver Engaging Shopping Experiences

Contentserv, the global Product Experience platform provider, announces its technology partnership with BigCommerce Inc., the makers of the leading open SaaS e-commerce platform, BigCommerce. BigCommerce is a lightweight yet powerful open SaaS e-commerce platform that combines a comprehensive stock management system with a versatile shop system while also facilitating multichannel sales. This partnership enables seamless integration between Contentserv and BigCommerce via a connector developed by Contentserv to syndicate product data across BigCommerce shops reliably.

Providing superior experiences to customers requires brands to deliver timely, accurate, rich, and relevant product content. However, many brands are encumbered by systems, processes, and tools that impede the delivery of high-quality product information to the right place at the right time. By leveraging Contentserv’s BigCommerce connector, brands will optimize how they deliver relevant and targeted product information to BigCommerce shops, thus facilitating the creation of unique and reliable shopping experiences for their customers.

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“Our partnership with Contentserv further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry. Contentserv shares our desire to help merchants sell more and grow faster to maximize success. We look forward to working together to support customers mutually,” says Russell Klein, Chief Commercial Officer for BigCommerce.

The integration between the two technologies offers excellent benefits to brands. With the connector, users can easily manage product content to be delivered to online shops and verify that updates occur correctly. Furthermore, getting started with the connector is easy and fast, via a simple to use configuration and intuitive interface which helps users ensure that all BigCommerce shops always receive product data in the correct format.

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“With BigCommerce, we are adding one of the leading and fastest-growing e-commerce platforms to our ecosystem. The newly released connector to BigCommerce is available for on-premise installations and on our cloud platform. The connector enables companies to synchronize high-quality and engaging product information to BigCommerce automatically. With the use of the connector, companies can shorten implementation time and gain quick time-to-value,” says Marcus Ruppert, VP of Business Services at Contentserv.

Contentserv and BigCommerce share the same goal of providing an avenue for brands and retailers to globally scale their business. With this seamless integration, both companies highlight their commitment to continuous innovation, integrity, and customer-centricity.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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