Swoogo and Zoom Events Unite to Deliver Exceptional Hybrid Events

Swoogo-and-Zoom-Events-Unite-to-Deliver-Exceptional-Hybrid-Events

Swoogo, a leading event management platform, and Zoom Events, the event branch of the virtual powerhouse, Zoom, announced their partnership, as well as a forthcoming native integration, at IMEX 2023 in Las Vegas. This collaboration will bridge the gap between in-person and virtual audiences for the most effective hybrid event experience.

“This integration has the potential to bring together larger and more engaged audiences, making events and conferences easier to access for everyone,” said Wei Li, Head of Zoom Events, Webinar, Sessions, and Chat at Zoom. “Hybrid events are the future. With the power of Zoom and Swoogo, it’s easier than ever for hosts to bring together audiences of all sizes and for attendees to join no matter where they are in the world.”

Marketing Technology News: Sustainability is Critically Important in JAPAC as Programmatic Thrives: New OpenX and ExchangeWire Research

Swoogo + Zoom Events will empower event professionals to effortlessly merge the capabilities of both platforms, simplifying the creation of exceptional hybrid events. Swoogo, the fastest-growing event management platform, harnesses the power of event registration to deliver fully personalized, bespoke, on-brand events that maximize engagement and impact. Zoom Events, formed by Zoom in 2021, facilitates seamless connections between on-site experiences for in-person attendees and virtual audiences, leveraging the Zoom mobile app for engagement and ensuring TV-quality production using Production Studio.

“With this new collaboration, event organizers finally have a unified solution to effectively build, lead, and manage virtual, hybrid, and in-person events,” said Sam Harkness, SVP of Partnerships at Swoogo. “Swoogo is thrilled to announce our partnership with Zoom Events, which will modernize hybrid events for event organizers and attendees.”

Through this integration, customers can build within Zoom Events or Swoogo and automatically sync event data between platforms with the click of a button. This collaborative effort is set to become commercially available in early 2024.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like