GetWhys accelerates marketing teams at companies like Docusign, Commvault, and Docker, by bringing customer insights directly to their workflows

GetWhys announces $2.75MM in seed funding to accelerate the growth of its AI-powered customer insights platform. The round was led by Next Frontier Capital, with participation from Tuesday Capital and Capital Eleven. This investment brings GetWhys’ total funding to $3.5MM and will be used to expand the engineering team, fuel product development, and support customer growth.

“We invested in GetWhys because of Philippe and Tyler’s unique vision and expertise, informed by years of experience supporting some of the largest global software companies,” says Erika Nash, Partner at Next Frontier Capital. “Their pioneering approach to AI-driven market intelligence will revolutionize the way customer-facing teams (marketing, product, sales, success) work.”

Prior to GetWhys, GTM teams could only augment their limited internal data by investing thousands of dollars into individual expert network interviews, or tens-to-hundreds of thousands of dollars into market research projects. In addition to being expensive, these projects were time-consuming (hours of their individual time + weeks to complete) and difficult to multi-purpose. Founded by former Big Tech market researchers, the GetWhys platform combines a proprietary database of in-depth interviews with software customers alongside enterprises’ existing internal data, such as call recording and market research assets—an instant, cost-effective alternative.

Marketing Technology News: MarTech Interview with Eric Stine, Chief Operating Officer @ Sitecore

“Back when we were consultants, our most successful customers always prioritized research, giving insights teams a seat at the decision-making table,” said Philippe Boutros, CEO and cofounder of GetWhys. “We realized that LLMs made it possible for us to bring insights directly to our users’ workflows. Instead of limiting research to conference room discussions, we could level-up the work our users spend their time on by bringing insights directly to them.”

The GetWhys platform is powered by InsightDB, GetWhys’ proprietary database of research interviews. GetWhys’ trained interviewers have anonymized conversations with customers to fill in enterprise blind spots. GetWhys users primarily use two products as part of their workflow—Compass and Echo.

Launched last year, Compass helps go-to-market teams (including product marketers and researchers) gather competitive intelligence, build buyer personas, and develop their GTM motions. Unlike tools that synthesize internet data—which is difficult to validate, polluted by marketing materials, and non-differentiated—Compass surfaces never-before-documented firsthand experiences, providing users with the same competitive advantage as conducting their own research, but at a fraction of the cost.

Marketing Technology News: AI-Powered Demand Generation: Enhancing Campaign Efficiencies and Personalization

“We rewrote our positioning in a week,” said Andy Ramirez, SVP Marketing at Docker. “I can’t express how valuable GetWhys was throughout the process.”

Today’s launch of Echo brings a new approach to content development. From web copy to SDR emails, Echo helps users make sure that every word resonates, every time, by using authentic customer perspectives and behavioral data to run an instant focus group. Marketers particularly appreciate that Echo enforces messaging discipline, making sure that customer communications are always inline with their organization’s messaging frameworks, buyer personas, and other foundational materials.

“Echo made my messaging 5x-10x better,” said Casey Samulski, Director of Product Marketing at Mission.

“Ultimately, the goal of market research isn’t to produce insights, but to improve some sort of output elsewhere,” says Tyler Honsinger, CPO and cofounder of GetWhys. “Our products inject insights directly into our customers’ workflow, so that they can do better work, faster. This funding will allow us to further that mission and empower even more teams with the voice of their customers.”