Video Marketing Strategies for Influencers and Brand Ambassadors

By Lidia Hovhan On Sep 9, 2019

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador.

However, you can’t just simply sit in front of a camera, take a video, and expect for you to be an ambassador overnight. Being an influencer may look easy; but it is not. When you’re a startup influencer, you have to deal with a ton of obstacles. You have to be your own PR team. You have to create and direct your content. You also have to edit and polish everything. Basically, unless you have the budget to hire people for help, you’re on your own. On top of all these, your videos have to competitive online for you to get paid good money. This can be difficult with all the other influencers online. This is why we’ve come up with a couple tricks and tips to help you market your videos better.

Build your brand

When you become an influencer or an ambassador, keep in mind one thing: you are your own brand. This is why building your name in the industry is essential. You have to show people that you have a voice and you deserve their attention. Social media usage statistics show the influence of social platforms on brand awareness. Building your brand also means building a trust founded relationship with your followers. When you show them that you aim to connect with them and not only sell a product, they will most likely watch you more.

People aren’t just in it to watch funny and trending videos anymore. They want something they can relate to. You have to be that brand — the brand where people feel a connection to. Today, your audience no longer want to sit through brand centered videos. They want videos made for them and about them. They don’t want you to create videos just to simply sell a brand. They have to feel the care you have for them through your video content. Although it isn’t easy building your name, it’ll surely be worth it.

Understand Your Audience

Like a corporate brand, you’re going to have an audience. This group of people will be one of the biggest factors that will keep you in the industry. Understanding them, what they want, and what they need should be your utmost priority. They should determine the content you put out. If your market is housewives, create content they will actually love to watch. Like short cooking videos and home improvement tricks. If you’re going to cater to teens, it is also important that you just don’t entertain them. Let them learn something from your content — give them quality content.

Optimize your videos

So you’ve researched and understood your audience, and now you’re ready to start creating actual videos. However, simply uploading videos online will not get you where you want to be. You have to be sure that they’re optimized depending on the platforms you use. For Facebook, optimizing means keeping the videos short and with engaging captions. Recent Video Marketing stats shows that video is ever-green method of communication. If you want to use Youtube, the videos can be longer — more in depth. With all the captions you’ll be doing for the videos, make sure to come up with keyword ideas to help your short captions be optimized too.

Email campaigns

This may seem a bit far fetched for Video Marketing, but emails can do wonders for your videos. Especially if you’re going to use YouTube as your platform. With the right Email Marketing strategies, you can gain more views and subscribers. Even if emails are most often overlooked, they can be real game changers for your Video Marketing campaign.

In a nutshell, Video Marketing for influencers and brand ambassadors boil down to one thing: online reputation. For any brand, corporate or not, building a reputation is essential. Your audience has to feel connected, comfortable, and cared for by you.

All the other strategies paired with an influencer with a good reputation will lead their way to success. With all the influencers, ambassadors, and stores growing online, it’s important that you stand out. But how do you do that? You have to ensure that your audience truly feel for you.

Your videos have to be relatable, funny, and eye opening. Today, when you use your videos for marketing, you have to be careful not to be so sale and brand centered. Your audience wants an influencer that promotes products that are really top quality not just products that pay them well to market.