Maymo, who has the highest amount of subscribers globally of any pet channel on YouTube, is the first pet to join Semaphore Licensing's ever-growing talent portfolio Maymo, the beloved lemon beagle, is now a part of the Semaphore Licensing family. Maymo has earned fanfare across the globe, becoming the most popular pet personality on YouTube, with content viewed an average of 125 million times per month. His videos have been seen on award winning and popular television shows such as Good Morning America, Anderson Cooper …

New product is being used by major brands, including Google, to maximize the strategic value of YouTube Pixability, the leading provider of insights and optimizations for video advertising on YouTube and Connected TV, announced the launch of BrandTrack, a software solution built to help marketers measure brand performance on YouTube and shift strategies based on what is working to drive better outcomes. BrandTrack is the first purpose-built interactive dashboard for analyzing and benchmarking brands by vertical on YouTube,…

Alphabet has announced annual revenue earned from YouTube, Google Search, and other Google products in its Q4 2019 financial statement. By declaring YouTube advertising's annual and quarterly revenue, the Company has reinstilled faith in its investors, technology owners, and marketing partners. In 2019, YouTube advertising earned Alphabet close to $15 Billion, up from $11.15 Billion in 2018. By 2025, we should expect YouTube ad revenue to almost double. Its Cloud sibling, Google Cloud Platform earned $9 Billion in…

https://www.youtube.com/watch?v=aePeyAxq_4M&feature=youtu.be Influencer marketing is on the rise, due to its unique ability to enable partnerships between marketers and influencers who can genuinely connect with their audience and spread the word about any given brand. According to a study conducted by MediaKix in 2019, 89% of marketers say the ROI from influencer marketing is comparable to, or better than other marketing channels they have used in the past. The experts at Sociplex saw a need in the industry for a…

Expands national video to 50M+ monthly views with the addition of The Fumble, HollyScoop and Nerdwire iONE Digital, a division of Urban One, Inc., and Shandy Media, Inc. announced that iONE Digital has signed a definitive agreement to acquire the assets and looks forward to working with the employees associated with three popular YouTube Channels owned and operated by Shandy Media which was founded by Raymond Attipa and Diana Madison. The channel roster boasts strong daily content in sports (The Fumble), celebrity news…

Rakuten, Inc. has joined forces with SC30, Inc. and Limitless Creative Company on The Rising, a short documentary film on the explosive growth of basketball in Japan, capturing the intersection of the international sport with homegrown Japanese culture. Featuring appearances from several unique Japanese basketball enthusiasts and six-time NBA All-Star and two-time Kia NBA MVP Award winner Stephen Curry, The Rising makes its worldwide premiere today on Curry's YouTube channel. The Rising can also be viewed worldwide on…

YouTube is one of the most highly regarded media platforms on the web. It can be used to host content, network with fellow content creators, and build one's brand. When it comes to brand building, there are many ways that one can leverage YouTube. To help business owners maximize the largest video sharing platform, internet marketing agency, fishbat, shares 4 creative tips on making YouTube video content that showcases your brand. Marketing Technology News: ‘Artificial Impact’: Only 12% of CRM Users Actually Use an…

He is crushing bookmakers by following 10 simple betting systems With the baseball season now over, Professor MJ is now focusing on the National Hockey League (NHL). Last summer, the professor's 771 MLB picks were able to net a lofty profit. How did this Canadian university professor do it? The baseball predictions had nothing to do with gut feelings. According to David Beaudoin, who goes by the nickname "Professor MJ" on the web, all picks came from following strict rules from 19 baseball…

Access to Streaming Content Grows as Children Get Smartphones at Younger and Younger Ages As YouTube personalities, online influencers, and gaming celebrities have captured young peoples' attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens -- while four years ago it ranked fifth. Among teens, only listening to music beat out watching online videos, with playing video games, watching TV, and using social media trailing behind, according…

Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on YouTube. At the Cannes Lions Festival of Creativity this year, YouTube introduced AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. YouTube made AR Beauty Try-On available first through an…

NoxInfluencer, a free-to-use YouTube analytics tool, is allowing people to view YouTube channel stats, including YouTube earnings and rankings, YouTube video analytics and live subscriber counts. Besides helping YouTubers and social media managers with optimizing and improving their YouTube channels, the analytics tool also helps people view and compare YouTube channel stats. Users of the analytics tool can easily view their YouTube channels' global and country ranks, as well as estimated YouTube…

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year. It’s the battle of the FMCG brands, with Doritos, Papa John’s and Cadbury all making a play for first place. The top spot is taken by Mars-owned confectionary brand, Maltesers, promoting its Maltesers Buttons product, which shows two people using the buttons as substitutes for a game of Tiddlywinks. Chocolate overall has made for great snackable ads, with Maltesers and Cadbury adverts performing…

Diagonal View, a digital video network, delivering tens of millions of subscribers and billions of views across YouTube and other digital platforms generated from professionally produced content that BitMovio users will now enjoy through the next-gen gamified streaming video platform BitMovio announced its partnership with digital video network Diagonal View to acquire video programming from 16 of its popular YouTube channels that reach over 15 million subscribers. With this partnership, BitMovio will acquire over 1,500…

YouTube Premium customers can now pay with paysafecard, enabling millions of additional consumers to sign up to the enhanced content service Paysafe Group (Paysafe), a leading global payments provider, has collaborated with the world’s biggest video streaming platform YouTube. The partnership will see YouTube add the popular online prepaid solution, paysafecard, as an alternative payment method for YouTube Premium in France, Germany, Spain and the UK. With the addition of paysafecard as an easy and safe online cash payment…

Noxinfluencer, a YouTube Analytics Tool and a YOUTUBE Influencer Marketing Platform, Is Designed to Help Youtubers Get Paid Sponsorships NoxInfluencer, a popular YouTube analytics tool, is paving the way for the smaller YouTube channels to get paid sponsorships. Since sponsor marketing is on the rise and it is expected that small YouTubers will be reaping good dividends, small YouTubers now have an opportunity to capitalize on the market rush. NoxInfluencer, the analytics tool, was recently launched at a tech expo held in…

Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% of Generation Xers, and 96% of Baby Boomers, According to a Survey of Social Media Users in the US While Facebook's User Base Trends Older, Other Platforms Such as Instagram, Youtube, and Snapchat Have Younger User Bases Facebook is generally considered the pinnacle of social media success, boasting the most active users. Facebook's reign as the "king" of social media may come to an end, though, as younger…

Platform Will Give Advertisers the Ability to Manage Over 75% of All Video Ad Campaigns Being Run Worldwide Through One Unified Interface Video advertising software and insights leader Pixability announces the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram and Connected TV platforms like Amazon. The PixabilityONE platform can be…

Global Offering Provides In-Language Content Controls for Marketers OpenSlate, the leading independent provider of video content data across the world’s largest digital platforms, announced the launch of its YouTube offering in six new languages. The launch combines OpenSlate’s proprietary data science and SlateScore with local language expertise to provide marketers with pre-campaign brand suitability controls at scale. The world’s largest advertisers already use OpenSlate in English and Spanish to take control of where…

With Cannes Lions 2019 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The winners leverage some of the most powerful components of best-in-class advertising. The Cannes Leaderboard manifests a distinct trend we are seeing on YouTube towards long-form content, with winning ads averaging 1 minute and 46 seconds in length. Viewers are choosing to watch beyond the first 5 seconds of the ads, meaning…