What should B2B marketers be doing to source better data and optimize the type of insights they gauge from it? Grab more tips and best practices from this weekly highlight:

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MarTech Quote-of-the-Week!

One of the big shifts that I think we’ll see this year is that it will become clear that device identity is going away, and the idea of unconsented and unauthenticated IDs will soon be behind us, and will be replaced by authenticated people-based IDs, cohorts, first-party audiences, and context. The signs are here for everyone to see: App Tracking Transparency has taken hold across iOS devices and marketers have seen addressable reach diminish on mobile in-app, then Google followed and Android Privacy Sandbox, and now IP address proposals like GNATCATCHER and IPV6 are starting to shift the market away from IP address targeting.

–Travis Clinger, SVP Addressability and Ecosystem at LiveRamp

Top MarTech News of The Week: 02nd to 06th May

• 37% of Consumers Trust Social Media Influencers Over Brands
• Acqueon Launches Game-Changing Conversational Intelligence Capabilities to Fuel Growth & Transform Customer Engagement Outcomes
• Moz Releases New Toolset Providing Targeted Competitive Insights for SEO
• Measured Secures $21M to Solve Attribution for Advertisers
• DISQO Acquires Feedback Loop to Empower Any Organization to Test and Measure Every Customer Experience

MarTech QnA with the Expert

The demise of the third-party cookie is a watershed moment for marketers. We’re going to have to shift the way we earn people’s information by focusing on fostering loyalty in potential customers first before we capture lead data.–Ritu Kapoor, CMO at Lob

MarTech Articles on Consumer Privacy, Competitive Intelligence, Mapping Customer Journeys and more…

• How the increase in consumer privacy is causing a shift in investment
• Openprise Reality Check Survey Finds RevOps Teams Struggle to Create an Efficient Pipeline
• Online vs Offline: Digital Marketing, A Master of Influence
• 3 Tips For A Seamless Experience Between Email & Product
• The Evolution of Competitive Intelligence: Holistic, Proactive, Measurable 
• Meta Addresses Post-IDFA Attribution Challenge
• It’s Time to Stop Calling Privacy a Tech Problem: How Publishers Can Succeed in the Trust-Based Ecosystem
• The Art of Customer Journey Mapping
• Blockchain and NFTs: Impact on B2B Marketers
• Streaming Ad Platforms And Their Benefits

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 121: Sales Enablement Trends for 2022: with Carson Conant, Founder and CEO at MediaFly

Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango

Episode 119: Sales Trends that Generate Better ROI: with Scott Smyth, VP Global Sales at HG Insights