Marketing Technology Highlights of The Week: Featuring Moz, Acqueon, Measured, DISQO

What should B2B marketers be doing to source better data and optimize the type of insights they gauge from it? Grab more tips and best practices from this weekly highlight:

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MarTech Quote-of-the-Week!

One of the big shifts that I think we’ll see this year is that it will become clear that device identity is going away, and the idea of unconsented and unauthenticated IDs will soon be behind us, and will be replaced by authenticated people-based IDs, cohorts, first-party audiences, and context. The signs are here for everyone to see: App Tracking Transparency has taken hold across iOS devices and marketers have seen addressable reach diminish on mobile in-app, then Google followed and Android Privacy Sandbox, and now IP address proposals like GNATCATCHER and IPV6 are starting to shift the market away from IP address targeting.

Travis Clinger, SVP Addressability and Ecosystem at LiveRamp

Top MarTech News of The Week: 02nd to 06th May

MarTech QnA with the Expert

Ritu-Kapoor_MarTech Series Interview with Lob
Read More!

The demise of the third-party cookie is a watershed moment for marketers. We’re going to have to shift the way we earn people’s information by focusing on fostering loyalty in potential customers first before we capture lead data.Ritu Kapoor, CMO at Lob

 

 

MarTech Articles on Consumer Privacy, Competitive Intelligence, Mapping Customer Journeys and more…

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 121: Sales Enablement Trends for 2022: with Carson Conant, Founder and CEO at MediaFly

Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango

Episode 119: Sales Trends that Generate Better ROI: with Scott Smyth, VP Global Sales at HG Insights

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