Moz

Moz, Inc., the leader in search engine optimization technology, today announced the speaker lineup for the 16th annual MozCon, the leading SEO conference. This three-day virtual event includes over 20 SEO and digital marketing leaders with unmatched expertise and diverse backgrounds who are prepared to share new strategic visions and tactics to help navigate the challenges and opportunities of digital marketing in 2021. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users…

Industry Veteran, Tom Capper, Adds Deep Analytics Expertise to Challenge Industry Thinking Moz, Inc., the leader in search engine optimization technology, announced Tom Capper has joined the company to lead the Search Science team. Based in the UK, Capper comes to Moz after leading the SEO practice at Distilled, now Brainlabs. “Tom has proven his mastery of search science through research that has had a meaningful impact on the SEO community for years. We are excited to welcome him to Moz,” said Sarah Bird, CEO of Moz.…

Five-part series from Moz Academy introduces comprehensive technical curriculum Moz, Inc., the leader in search engine optimization technology, announced a new Technical SEO Certification Series from Moz Academy, an in-depth approach to learning technical SEO rooted in a five-part curriculum with three hours of content. Best suited for those with familiarity of the SEO fundamentals, this certification is ideal for marketers seeking to grow their technical expertise. Once completed, SEOs and digital marketers will receive a…

Moz, Inc., the leader in search engine optimization technology, announces the addition of two board members, Asia Orangio and Tara Reed, joining previous members Sarah Bird, CEO of Moz, Michelle Goldberg, general partner at Ignition Partners, and Brad Feld, managing director of Foundry Group. Both Orangio and Reed are CEOs and founders of their own companies, with robust experience in the technology, digital marketing, and SaaS industry. Orangio is CEO and Founder of DemandMaven, a SaaS mentor for both GrowthMentor and…

The newest iteration of Page Authority will provide SEOs insight to more accurately gauge page strength and help identify where to take action Moz, Inc., the leader in search engine optimization technology, announces an upcoming update to the algorithm behind Page Authority, bringing a more accurate prediction of a page’s ability to rank on a search engine results page (SERP.) The Page Authority metric is powered by a machine-learned, neural network model that uses more than 40 link-related factors to gauge a page’s…

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization Moz, Inc., the leader in search engine optimization technology, announces the release of six Google Data Studio Community Connectors for Moz’s product, STAT, which offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. These connectors enable users to send their STAT data to Google Data Studio to build powerful,…

SEO leader publishes local marketing report providing actionable insights and strategies to connect people to their communities Moz, Inc., the leader in search engine optimization technology, today announces The State of Local SEO: Industry Report 2020. The report details how marketers deploy local-SEO tactics and offers new insights for agile, future-forward strategies. Including data from both during and pre-COVID-19 regulations, the report surveyed 1400+ professionals working in local marketing from December 2019 to May…

Updated Mozscape API Expands Access to Trillions of Links, Pages, and Unique Metrics Moz, Inc., the leader in search engine optimization technology, announced the second version of Mozscape API, also known as the Moz Links API. SEOs today use Mozscape for key insights and opportunities on URL or domain tracking, link building, backlink analysis, competitive research and more. “Access to data isn’t enough, which is why Moz is committed to ensuring data users need to make decisions is relevant, high-quality and actionable.…

Whether just beginning to learn about SEO or you're an active professional, it’s not difficult to see that the industry changes quickly. And one of the current shifts we’re witnessing is a lot of commotion on BERT. No, I’m not talking about the iconic Sesame Street character (though they might be happy about the search increase). I mean Bidirectional Encoder Representations from Transformers (BERT). So if you are curious to learn a little bit more about BERT, or how to explain it to clients, then read on for a quick recap…

Nine report templates are available for Moz Pro customers to help illustrate impact, growth and results for stakeholders Moz, Inc., the leader in search engine optimization technology, announced nine reporting templates available in Moz Pro’s Custom Reports. These time-saving templates are rooted in popular workflows within the Moz Pro app and help simplify reporting, giving users more relevant ways to disclose hard-earned growth for stakeholders. The nine report templates are: Competitive Analysis Overview, Full…

Online Search Authority Taps Top Industry Talent Rob Ousbey, Willow Mack, and Michael Cole Moz, Inc., the leader in search engine optimization technology, welcomes new VP of Product, Rob Ousbey, and promotes Willow Mack to VP of Customer Enablement and Michael Cole to VP of Engineering. With these appointments, Moz strengthens its mission to help customers gain an edge in the increasingly complex and ever-changing world of search. As the former VP Seattle at Distilled, an online marketing agency, Ousbey brings over a…

New partnership additions include Uberall, Web.com, SinglePlatform Moz, Inc., the leader in search engine optimization technology, announced the expansion of its Partner Ecosystem. Uberall, Web.com, and SinglePlatform join the ecosystem to offer customers an expansion of best-in-class resources. The partnership with Uberall enhances Moz’s local presence management platform to allow customers an even greater breadth of features to increase visibility in local search, while the partnership with SinglePlatform provides…

Leader in SEO to Update Moz Local with New Partners, Features, and Analytics Moz, Inc., the leader in search engine optimization technology, announces the upcoming launch of the new Moz Local. The update to Moz’s industry-leading local presence management platform includes new distribution partners, expanded features, and analytics, allowing marketers to more fully own their business’s online presence. Moz’s 2019 “The State of Local SEO” reports that 33 percent of surveyed in-house and agency marketers find local…

When I first joined Moz as Principal Search Scientist in 2015, I held the same attitude towards web spam as most marketers: spam was a mostly harmless annoyance to webmasters and was directed primarily at search engines such as Google. However, with the launch of Link Explorer (our new link index) in 2018, I became acutely aware of the impact of link manipulation — not just on search engines, but on webmasters and marketers in ways not yet fully articulated. The negative impact of link manipulation on the web Link…

Leader in SEO Will Improve Accuracy and Efficacy of Its Industry-Standard Search Rank Measurement Score Moz, Inc., the leader in search engine optimization technology, announces the upcoming release of Domain Authority 2.0, an updated and improved version of its proprietary Domain Authority score. The update will provide greater accuracy in predicting a site’s ability to rank in search results. Domain Authority 2.0 is scheduled to go into effect on March 5, 2019. .@Moz to launch updated Domain Authority score model,…

Search Engine Optimization Leader Launches Report on Current State of Local Search Moz, Inc., the leader in search engine optimization technology, launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies and tactics in local search. .@Moz Survey Finds 64% of Marketers Agree Google Is Becoming the New Local Business Homepage The report states, while 64 percent of respondents acknowledge local search results on Google act as…

Acquisition Expands Scale of Search Results Data and Insights and Increases Flexibility of Solutions for Large Enterprises and Agencies Moz, Inc., the leader in search engine optimization technology, announced the acquisition of Vancouver, Canada-based STAT Search Analytics, the leader in rank tracking and SERP (search engine result page) analytics for enterprises and digital agencies. Moz CEO Sarah Bird made the announcement in a joint video blog post with STAT CEO Rob Bucci. Today, @Moz announces the acquisition of…

Alon Alroy Co-Founder, Bizzabo Bizzabo, a Martech RADAR 2018 Company for Event Management and Tracking, recently announced a string of B2B partnerships with the most promising marketing and sales technology platforms. Alon Alroy, Co-Founder, Bizzabo shares his roadmap for the company and the benefits that customers and new partners could expect now and in the future.Tell us about your recent SaaS partnership announcement, why was this significant? We recently announced over a dozen new partnerships that we formed with…

Bizzabo Signs 9 New Partnerships, Including with Magento, Zoom Information, InsightSquared, Moz, and Namely to Operate B2B Events Bizzabo, a leading holistic events cloud, has announced further market growth into the SaaS industry with 9 new partnerships including Magento, Zoom Information, InsightSquared, Moz, Namely, RingCentral, Sisense, PayFactors, and SalesLoft. Going forward, Bizzabo will exclusively provide its event success platform to enhance each organization's ability to host impactful events that increase…

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell us about your role and how you got here. What inspired you to be part of Engagio? I am the CMO of Engagio. I was inspired to join the company because I believe in the vision. As a marketer, I have done ABM for years but struggled to scale the programs and measure them without me spending hours in excel or bribing someone in IT to help me pull data. I also worked with Jon Miller at Marketo…