Marketing Technology Highlights of The Week: Featuring Microsoft, Ironclad, ON24, Moz and more!

Semrush enhanced their offering with a new acquisition, we discussed the importance of a better email deliverability process while diving into a few programmatic predictions for 2022. Uncover more such insights, tips, trends and predictions from this weekly martech highlight:

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MarTech Quote-of-the-Week!

With the rapid shifts in everyone’s lives that have occurred faster than manual targeting can adjust to, I’ve seen a real shift in the past 18 months toward marketers accepting and embracing that – even for outbound communications – it is now practical, feasible, and preferable to let machine learning at scale make the final decision individually for every single customer, right at the moment they’re being engaged with. Now, marketers can spend more time creating and activating fresh content.

Customers’ expectations have changed as well, fueling this shift.  Because our experiences with brands have shifted to being entirely digital, we expect seamlessly connected experiences that speak to us as people, not as segments.  When the person we’re speaking with on the phone, or an email we receive is tone deaf to the interaction we just had, that brand gets laughed at (not in a good way!).-Shoel Perelman, VP Product Management at Pegasystems

Top MarTech News of The Week: 17th Jan to 21st Jan 2022

• • Piano Partners with Snowflake to Help Teams Leverage the Power of Advanced Analytics
  • Microsoft To Acquire Activision Blizzard To Bring the Joy and Community of Gaming to Everyone, Across Every Device
  • Digital Marketing Platform Otis AI raises $2.5M to Make Digital Marketing Simple and Effective for SMBs
  • Ironclad Raises $150 Million Series E Funding, Led by Franklin Templeton
  • Movable Ink and Stensul Announce Strategic Partnership and Integration
  • ON24 Go Live Now Available to Quickly and Easily Run Live-Streamed Digital Events
  • Iterable Expands Leadership Team with Adriana Gil Miner as Chief Marketing Officer
  • Moz Launches Tool to Help all SEOs Make Sense of Google’s ‘Page Experience’ Updates
  • Semrush Acquires Backlinko.com, Adds 500K in Monthly Traffic
  • Autograph Announces $170M Series B Funding Co-Led by a16z and Kleiner Perkins
  • MessageGears and Phrasee Team Up to Personalize Marketing Messages for Email Super Senders

MarTech QnA with the Expert

One of the biggest challenges for eCommerce brands is to get the attention of the Shopper to make that first purchase and then build long-term loyalty. 98% of the shoppers don’t even make the first purchase and the ones who do 3 out of 4 never make their second purchase. So, what that means is your cost of customer acquisition is high.

My advice for eCommerce marketers is that even before you spend a single dollar on marketing, really get clear on 3 things: Who is the target audience or persona for your product? / What is the unique selling point (USP) for your product? / Finally, is the product a one-time use, infrequent use OR a repeat buy?  –Roli Saxena, President at AdRoll (a Division of NextRoll)

MarTech Articles on Personalized Messaging, Email Deliverability, Programmatic Messaging and more. 

• Personalized Messaging is Key to Improving Business and Customer Relationships: A Few Pointers to Keep in Mind
• Email Deliverability: Why Should it Matter More to Marketing and Sales Teams?
• Data Analysis for Marketers: Tips to Clean Qualitative Data
• Will 2022 Be a Year of Even Bigger Change in the World of Digital?
• Three Factors that Influenced Q3 2021 Digital Marketing Performance
• What will the Data Landscape Look Like for Marketers in 2022?
• Future Predictions for Programmatic Messaging in 2022 and Beyond 
• Here at Last: 3 Trends That Will Finally Deliver Unified Experiences to Customers in 2022 
• The ROI of personalization: How to measure marketing impact in 2022
• What to Expect from Conversational Marketing in 2022: 5 Research-Backed Predictions
• In 2022, Returning Ad Budgets Will Find A Changed Landscape  
• What Does 2022 Have In Store For Mobile Advertising?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic

Episode 110: Driving Sales-Marketing Unity with Chetan Chaudhary, Chief Revenue Officer at Scale AI

Episode 109: B2B Revenue Generation Tactics with Michelle Pietsch, VP of Revenue at Dooly.ai