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NextRoll

RollWorks Continues its Democratization of ABM with Record Demand from SMBs

Account-Based Platform sees 180% year-over-year increase in SMB adoption; Bombora, HubSpot, LinkedIn, Marketo, Salesforce partnerships fuel traction RollWorks, a division of NextRoll, announced strong adoption for its Account-Based Platform among small and medium-sized businesses (SMBs). RollWorks is at the forefront of a growing shift to democratize ABM. Since expanding its reach beyond leading enterprises with new SMB-tailored pricing and packaging earlier this year, the company has seen 180% year-over-year growth of…

NextRoll Announces 5x Increase in Profitability, Product-Led Growth, and Names Robin Bordoli as CEO

Company magnifies focus on its marketing technology platforms, announcing new growth with a new leader NextRoll, Inc., the marketing technology company delivering products for ambitious marketers to grow their business, announced it is projected to deliver over $175M revenue this fiscal year. Despite the macro-economic challenges happening across the globe, the company is projecting record EBITDA into the eight figures and growing more than 400 percent year-over-year. Marketing Technology News: Meredith Corporation…

RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach

New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…

AdRoll Group Rebrands as NextRoll, Launches Marketing Platform Services

Releasing the APIs powering the RollWorks and AdRoll business units, NextRoll continues evolution beyond retargeting roots AdRoll Group announced it has rebranded as NextRoll, Inc., a marketing and data technology company. Additionally, NextRoll is introducing external APIs to open its infrastructure, technology and data to a wide array of new companies. NextRoll is now comprised of three business units: RollWorks, an account-based platform for B2B marketing and sales teams; AdRoll, a growth marketing platform for…