From hybrid events to following better digital asset management practices, there is a lot that B2B marketers have to keep up with to drive better marketing ROI. We caught up with some of the best technology brands and leaders over the week to bring you some of the latest insights, tips and martech updates:

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MarTech Quote-of-the-Week!

The thing about DAM is its potential. At first glance or at its most basic utility, it’s not very sexy. But when you start unpacking it from an architectural point of view, from the potential to build a robust tech ecosystem through APIs and connectors to the way you set up its governance, its metadata, and taxonomy, you give it a personality and breathe life into it. Inherent flexibility is essential to selecting a DAM: can it grow with you, can it accommodate all current and future states of content, will it be there in another decade, still laboring on

–Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo

Top MarTech News of The Week: 30th May to 03^rd June

• Vibenomics Announces $12.3M Series B Funding With Plans To Expand Its Network and Advertising Reach
• HCL Technologies Launches X to Power World-Class Digital Engagement for Global Consumer Brands
• Depay Launches WordPress Plugin for WEB3 Donations With Any-To-Any Token Conversion
• Pipedrive Expands Product Suite With New Marketing Campaign Management Capabilities
• DeepIntent Expands Exclusive Integration with LG Ads Solutions as Joint Study Reveals 64% of Connected TV Watchers Prefer to View Ads than Pay More
• SE Ranking Has Launched a New On-page SEO Checker That Will Help You Rank Higher
• Digiphy Announces $1.5 Million in New Funding to Help Brands Go Beyond the Label
• OneSignal Launches Journeys to Deliver Personalized Cross-Channel Customer Experiences
• Glassbox Expands Digital Experience Intelligence Offerings
• Coalesce Partners with Snowflake, Fivetran and Other Data Players to Drive Adoption of Modern Data Stack
• AI Platform Tethr Announces Zero Touch Conversation Intelligence
• Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion

MarTech QnA with the Expert

Utilizing the concept of a value exchange will become increasingly important to marketers as younger age groups grow to dominate the market. Gen Z recognizes when they are being advertised to, and they don’t respond to it. They want to feel like partners in a brand, and they see right through targeted and inauthentic ads that are talking at them instead of including them. The same holds true for their willingness to share personal information in exchange for any rewards. Brands need to offer very specific, genuine and significant incentives to obtain the most critical forms of direct communication, like their phone number. – Ken Willner, Chief Growth Officer at TextNow

MarTech Articles on Marketing Automation, Affiliate Fraud, Web Push Notifications and more!

• The Most Common Types of Affiliate Fraud: Avoiding Five Finger Discounts on Retailers’ Ad Budgets
• Five Marketing Automation Trends to Watch Through 2022
• Why You Need To Beat Confirmation Bias To Win Your Customers
• Five Years of Personalization and Consumers Still Want More
• Could Your Multi-Location Business’s Reviews Be Hurting Your ROI? Find Out
• Top B2B Demand Generation Trends to Watch in 2022
• Breaking Down Web Push Notification Tactics for 2022
• Digital Experience Platforms (DXP)

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 125: Sell without Selling Out – A Conversation with Andy Paul

 Episode 124: Improving the Online Buying Journey with David Greenberg, CMO at Conversica

 Episode 123: B2B Revenue Tricks And Best Practices with Jamie Bertasi – President and Chief Operating Officer at Totango