From Zendesk’s new conversational CRM platform to ZoomInfo’s new integration with Chorus, this week’s martech highlights brings you a lot of exciting updates:

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MarTech Quote-of-the-Week!

I look at marketing as air and ground. Air cover is the narrative you’re telling the market – what problem you’re solving, why you’re relevant, why you’re differentiated, and why people should listen. We know that every market worth being in is crowded and noisy, so the skill of positioning and creating a differentiated narrative and perspective is critical.

–Jennifer Johnson, CMO at Illumio

Top MarTech News of The Week: 09th May to 13th May

• • TeamViewer and SAP Join Forces to Digitalize Warehouse Operations with Augmented Reality
  • Pixalate Introduces Next Generation Patented IPv6-enabled Ad Fraud Protection API technology, with Click Fraud IVT detection
  • Vibrant Media Releases Cookieless Audience Targeting Solutions
  • ZoomInfo’s Top-Tier Data Now Accessible Within Chorus Through New Integrations
  • DMS Announces the Acquisition of Traverse Data, Inc. & Enhancements to Its Data Program & Technology Stack
  • TRAK Data Launches New, On-Demand Marketing Data Platform to Give Marketers Instant Access to High-Performance Audiences
  • Shutterstock Acquires POND5, the World’s Largest Video Marketplace
  • Veryfi Announces Enhanced Mobile Receipt Capture for Direct-to-Consumer Marketing Apps
  • Swrve Expands Salesforce’s Mobile Offering with New Pro Mobile Solution in Salesforce Marketing Cloud
  • Zendesk Ushers in Era of Conversational CRM
  • Flashtalking by Mediaocean Fully Integrates Verification to Inform Next-Generation Ad Serving and Optimization
  • Zoom Drives Contact Center Expansion with Acquisition of Solvvy
  • AI Customer Feedback Company Viable Secures $5M in New Funding, Bringing Total to $9M
  • Improvado Raises $22 Million in Series A Funding, Launches Marketing & Sales Data Aggregation Platform for Enterprise
  • Chalice Launches Industry-First Solution for Programmatic Carbon Optimization
  • Lang.ai Raises $10.5M Series A to Help CX Teams Turn Conversations Into Insights and Automation

MarTech QnA with the Expert

Brands own all the data across all the channels of engagement with the customer. The challenge until now, has been the ability to bring all the data across these channels together in a form that is combinable in a useful form. Data Clean Rooms is a good model that helps them “warehouse” such data. This would allow them to define a clean data interchange model across all participants that they work with, and ensure that the data they bring into these clean rooms are immediately useful for data science and analytics. –Shankar Venkataraman, SVP of Product & Engineering at Jivox

MarTech Articles on No Code Platforms, Chatbots, ABM Myths and more!

• Lackluster Chatbots Get Kicked to the Curb as Consumers Demand More from Digital-First Experiences
• How New-Gen Tech Is Leveling The Playing Field In The Race For Sponsorship Dollars
• Five Things Retail Brands Need To Consider To Make 2022 A Success
• Using No Code Platforms to Enable Better Privacy Practices
• Why Sponsored Listings Are The Answer For The Post-Cookie World
• Why a Mere 2% of B2B marketers are cutting back on their MarTech in 2022
• Common ABM Myths to Dispel in 2022
• Leading Brands that Boast of Great Inclusive Marketing Campaigns
• BIMI and its Features and How it Will Impact Email Marketing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 122: Building The Connected Enterprise for Modern Sales: with Mike Smith, Senior Director, Enterprise Sales, CData Software

Episode 121: Sales Enablement Trends for 2022: with Carson Conant, Founder and CEO at MediaFly

Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango