Marketing Technology Highlights of The Week: Featuring ZoomInfo, Pixalate, Zendesk, Shutterstock and more!

From Zendesk’s new conversational CRM platform to ZoomInfo’s new integration with Chorus, this week’s martech highlights brings you a lot of exciting updates:

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MarTech Quote-of-the-Week!

I look at marketing as air and ground. Air cover is the narrative you’re telling the market – what problem you’re solving, why you’re relevant, why you’re differentiated, and why people should listen. We know that every market worth being in is crowded and noisy, so the skill of positioning and creating a differentiated narrative and perspective is critical.

Jennifer Johnson, CMO at Illumio

Top MarTech News of The Week: 09th May to 13th May

MarTech QnA with the Expert

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Brands own all the data across all the channels of engagement with the customer. The challenge until now, has been the ability to bring all the data across these channels together in a form that is combinable in a useful form. Data Clean Rooms is a good model that helps them “warehouse” such data. This would allow them to define a clean data interchange model across all participants that they work with, and ensure that the data they bring into these clean rooms are immediately useful for data science and analytics. Shankar Venkataraman, SVP of Product & Engineering at Jivox

MarTech Articles on No Code Platforms, Chatbots, ABM Myths and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 122: Building The Connected Enterprise for Modern Sales: with Mike Smith, Senior Director, Enterprise Sales, CData Software

Episode 121: Sales Enablement Trends for 2022: with Carson Conant, Founder and CEO at MediaFly

 

Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango

 

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