VNTANA & Mall of America Launch First-Ever Interactive Shopping Hologram Concierge

Industry-First Experience Provides Consumers a Personalized and Frictionless Mixed Reality Shopping Experience VNTANA, a leading mixed reality company, and Mall of America, announced a collaboration with the launch of the first-ever Shopping Hologram Concierge to bring consumers a personalized and frictionless shopping experience this holiday season. The industry-first experience allows shoppers to ask Ellie, Mall of America's Shopping Hologram Concierge for gift advice and other shopping needs giving consumers a…

Ecomdash Expands Multichannel Options With Google Shopping Actions

Ecomdash, a multichannel inventory management software, announced their integration with Google Shopping Actions. With this new addition to their suite of over fifty ecommerce platforms, Ecomdash merchants can now manage sales orders, inventory updates, and shipping processes across Google’s various shopping channels. Launched in March 2018, Google Shopping Actions provides retailers the ability to sell their merchandise on Google Express, Google Assistant, and Search. Once a shopper finds their product, the shopper…

Black Friday Deals Are Not Just For Consumers

Consumers aren’t the only ones to benefit from holiday sales; small business owners can find plenty of Black Friday deals this holiday season on business products. Whether you’re in the market for a new POS system, a great deal on a merchant account, or discounted accounting software, there’s a little something for everyone this year. And if this holiday season is anything like last year’s, you’re in for some real savings. Read More: How Marketers Can Ensure their Brands get a Bigger Piece of the Holiday Pie Accounting…

Inuvo Signs Definitive Agreement to be Acquired by ConversionPoint Technologies

Acquisition Offers Retailers and Brands an End-To-End, AI Powered, Ecommerce Platform with Unprecedented Insight into Consumer Behavior for Stronger ROI and Online Sales Inuvo, Inc., a provider of artificial intelligence (AI) technology for brands and agencies, announced that it has entered into a definitive agreement to be acquired by ConversionPoint Technologies, Inc., a privately held eCommerce technology company. The acquisition will be a cash-and-stock transaction valued at approximately $2.22 per share of Inuvo…

RootsRated Media Rebrands to Matcha and Broadens Vision to Unleash the Power of Content for Small Businesses

Matcha Empowers Lean Marketing Teams with the First Comprehensive Content Marketing Solution Built for Direct-To-Consumer Brands RootsRated Media, the leading content marketing platform for lean marketing teams, unveiled its new brand identity today. Now known as Matcha, the company has rolled out an entirely new logo, color scheme and website. The new brand aligns with their vision to give lean marketing teams the power of data-driven content marketing, as well as their aim to kick off a broader conversation about what…

Bronto Makes Sophisticated Email Marketing Easy

Latest Release of the Bronto Marketing Platform Helps Marketers Grow Revenue, Save Time and Optimize Resources SuiteConnect West --Oracle Bronto announced a series of new innovations that help marketers grow revenue, save time and optimize resources. Building on 15 years of email marketing best practices, the latest release of the Bronto Marketing Platform helps customers accelerate email marketing success and optimize marketing resources, and enable alignment with new and emerging privacy and security requirements.…

Choosing the Right Ingredients for the Content Management System Recipe

Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In part three of this ongoing series on the sphere of Content Management Systems, MarTech Series is focusing on popular technologies that help CMS come alive. The writing aims to provide information for both sellers and buyers about what technology is commonly available out there for the…

Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated

Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer Experience and related analytics, marketing teams often miss their own objectives of delivering relevant personalization. Whether it's Instagram advertising or a transactional email newsletter, your customers expect consistent branding and messaging that further strengthens the brand-individual relationship. We spoke to Ben Jabbawy, Founder and CEO of Privy.com, the leading…

New Technology Firm, Boost, Launches the Most Comprehensive Mobile Learning Solution yet for the Hospitality Industry

Mobile learning platform to allow a level of management, upskilling and measurement unseen in the hospitality industry today Mobile learning solutions provider, Boost, officially launches unveiling a suite of mobile solutions designed to empower hospitality employees to provide higher guest satisfaction, improved team communications, greater productivity, and allow hotels to upskill, manage and organise their workforce more efficiently. Boost’s platform leverages mobile technology to provide a holistic team management…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Is Omnichannel Sales Killing the Need for Sales Reps?

Enterprises have been eagerly deploying new digital sales technology for more than a decade. Customers can now purchase on websites, mobile devices, social media, and even chatbots, without encountering a live person at any point during the sales process. This model represents a 180-degree transformation from the traditional model of in-person and relationship-based selling. So where does this leave salespeople, who are increasingly being removed from the customer journey? In the rush to embrace digital transformation,…

Google Purchases Customer Service Automation Firm Onward

The Acquisition Will Add Further Depth to the Search Giant’s Artificial Intelligence & Customer Success Endeavors Google’s acquisition of Onward might have been easier to miss but is an important event for both the organizations. While Onward now gets global recognition, their technology can help Google build phenomenal AI-centric products. The purchase price of Onward was not disclosed. The company in the past has raised $120,000 for itself through private funding in two rounds. A select few of Onward will be…

CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer

Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth Medallia, Inc., the global Customer Experience Management leader, has promoted Sophie Chesters to Chief Marketing Officer to lead Medallia's marketing organization. The 20 year marketing veteran's career includes leadership roles at Google, Ziff Davis and Double Click. She was previously responsible for Medallia's marketing in EMEA. In her new role, she will focus on further accelerating the global demand function as well as  creating awareness for Medallia's…

Understanding America’s Love-Hate Relationship with AI in Customer Care

The Harris Poll/Interactions Study Shows AI May Be Making Consumers Fall in Love with Voice-Based Customer Care Understanding America’s Love-Hate Relationship with AI in Customer CareYet with so many choices, getting it right—supporting customer conversations in the manner people want, while also being efficient—is of critical importance. To enable the millions of customer conversations happening each day, companies across industries are turning to artificial intelligence (AI) as the linchpin to their customer experience…

How to Turn Your Instagram Page into a Revenue Channel

In the era of social media, every marketer understands the brand value of a strong online presence, particularly on the most popular platforms such as Instagram. From what began as a simple photo-sharing platform, Instagram has developed into an essential tool for businesses, especially B2C. Consider the value proposition of Instagram — a highly visual platform, with millions of highly engaged users, in large, thanks to the thousands of influencers with mass appeal and the ability of brands and individuals to influence…

Criteo Ranked Number One in AdTech Worldwide Market Share According to Leading Analyst Firm Report

First-Ever Advertising Software Industry Report Analyzes Market Fragmentation and Growth Projections Criteo S.A., the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech worldwide in a new market share report from IDC. The report, IDC, Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market(September 2018), quantifies for the first time the advertising software market at $12.7 billion, growing 38% year on year.…

Pendo Raises $50 Million Series D Funding to Drive Geographic and Market Expansion

Led by Sapphire Ventures, Funding Round Brings Total Raised to $106 Million, the Most Venture Capital Raised by Any Software Firm in North Carolina's Research Triangle in Nearly Two Decades Pendo, creator of the leading product cloud for digital products and data-driven product teams, announced $50 million in new venture capital investment, which will help fund the company's expansion in Europe and Asia; boost sales, marketing, and research and development; and continue its expansion into enterprise markets. Led by…

Using B2C Tactics to Achieve B2B Ecommerce Success

On Monday, July 17 (or Prime Day, depending on who you ask) Amazon’s stock hit a new all-time high, making Jeff Bezos the richest man in the world worth more than $150 billion. This is certainly significant, but not entirely surprising given B2C ecommerce’s massive growth; in 2017, online retail sales worldwide reached $2.3 trillion, a nearly 25% increase over the previous year. Less celebrated, but no less noteworthy, is the even more rampant growth of B2B ecommerce. While B2C ecommerce sales closed 2017 at $2.3 trillion…

ActiveCampaign Launches Abandoned Cart for WooCommerce Users to Improve Conversion Rates

New ActiveCampaign for WooCommerce Plugin Expands Functionality for WooCommerce Users ActiveCampaign, a leader in intelligence-driven sales & marketing automation, announced it deepened its WooCommerce integration with the ActiveCampaign for WooCommerce plugin. Now, WooCommerce users can automate abandoned cart emails directly in ActiveCampaign, via the plugin, encouraging shoppers to complete purchases. More than 75% of online shoppers abandon purchases, but it's possible to win back those shoppers. When you reach…

Cision Names Gregg Spratto As Chief Operating Officer

Cision announced the appointment of Gregg Spratto as the company's new global Chief Operating Officer. Spratto brings two decades of operational expertise to the role, with an emphasis in M&A integration, customer service and business automation. He joins Cision from Autodesk, a $2 billionmultinational design, engineering and entertainment software company. "Cision has aggressively grown its technology portfolio through the acquisition of 10 companies in the last four years," said Kevin Akeroyd, Cision CEO. "Each…