Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…

Interview with David Simon, CMO, SteelHouse

"Marketers will have to grow with the consumer's expectations of a seamless, placeless, timeless experience or be left behind."On Marketing Technology MTS: Tell us a bit about your role at SteelHouse and how you got here? I’m the CMO at SteelHouse and oversee all communication, brand and product marketing for the company. Before joining the firm earlier this year, I ran marketing for SocialFlow out of New York and before that, for PointRoll, when it was a division of Gannett. I got my start with marketing guru, Seth Godin…

Interview with Dror Ginzberg, Co-Founder & CEO at Wochit

"AI has the potential to take the routine and mundane off of our plates but there is such a thing as overdoing it."On Marketing Technology MTS: Tell us a little bit about your role at Wochit and how you got here. (what inspired you to co-found a video creation platform company) I’m co-founder and CEO of Wochit, a platform used by media companies and other larger content creators around the world to produce social video quickly and at scale. It’s my second company. The first was PicApp, which we sold to YBrant…

Interview with Cree Lawson, Founder & CEO, Arrivalist

"CMOs’ Catch-22 is that they want consolidated marketing stacks—where impressions, placements, ad operations, billing and attribution are all tied to the same common units of measurement and attribution."On Marketing Technology MTS: Tell us about your role at Arrivalist and how you got here. (what inspired you to join/start a martech company) 
 For nearly a decade, measuring offline responses to online advertising has become near and dear to me—it’s a major, painful problem that all marketers need to eventually…