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4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Stay on Top of Your Email Marketing Campaigns with These Pro-Tips Baked in Fire and Passed Through the Filters of Marketing Analytics for 2018 Most marketing teams now run with a cheat sheet on how to crack the email marketing puzzle. Mediocre how-to-do lists and tip sheets on subject lines are so archaic that they no longer drive home sales in 2018. To get a closer and more contemporary insight on how to improve your email flavor and improve diversity that boosts open-rate, we bring to you tips baked in fire and passed…

SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

Majority of Marketing Professionals See the Need to Adapt to Regulatory Requirements; Marketers See Regulation as an Opportunity to Increase Customer Loyalty, CMO Council and SAP Hybris Study Shows SAP SE has released SAP® Customer Data Cloud solutions from Gigya, a unique solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. The latest release demonstrates the legacy…

SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

Marketers See Regulation as an Opportunity to Increase Customer Loyalty, CMO Council and SAP Hybris Study Shows SAP SE released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. The release of SAP Customer Data Cloud solutions – which includes the SAP Customer Identity, SAP Customer Consent and SAP…

How Handwritten Notes Can Boost the Effectiveness of Omnichannel Marketing Campaigns

Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they are being drowned with more noise than ever. As a result, once efficient marketing channels are becoming less effective, forcing marketers to get more creative in their approach to reach consumers. Luckily, companies don’t need to reinvent the wheel to do so. Rather, they can easily leverage older, analog marketing strategies, such as handwritten notes, to integrate with their existing…

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers. With a certain overhaul coming to email marketing in 2018, I think…

Impact Radius Unveils ‘Dynamic Payouts’ for Influencer Marketing Campaigns

Updated Feature from Impact Radius Manages Performance Marketing Relationships, Including Detailed Reports on Marketing Campaigns, Analysis, Tracking and Commission Payouts Impact Radius has announced a key update to its Partner Manager Suite called "Dynamic Payouts". Impact Radius is a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution, and analytics. By launching the new feature, the Partner Manager suite provider is enabling marketers to designate payouts…

Vizergy Enhances TargetingHub, Allowing Hotel Marketers to Deploy Smarter Marketing Campaigns

The game-changing platform that identifies your most profitable target prospects based on guest data and history using multiple interfaces TargetingHub expands the functionality of the Vizergy Marketing System (VMS) by allowing clients to easily integrate PMS and POS data with various marketing databases such as Salesforce and IBM's Watson Campaign Automation in one central platform. These interfaces allow customers to seamlessly analyze customer data, launch strategic marketing campaigns and measure results, all…

Measure Your Marketing Campaigns Using Link Tracking

There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is also the best medium to deliver personalised messages. But connecting to your opt-in customers or prospects via. an SMS is only half the battle won. Here’s an optimal way to derive valuable customer analysis from your SMS campaign and increase your marketing ROI. Link Tracking In link…

Arm Your Marketing Campaigns With Opinions That Matter

While there’s a proliferation of data for marketers and communicators today, the time for analyzing them has shrunk tremendously. And then, there’s the human factor. Individual reactions can sometimes be very different from what the data says, making it critical to capture voices and opinions of people that matter most to your business (existing customers, prospects, peers, employees) before launching any marketing campaign. We call this ‘market-powered data’—combined with the stats that you already have from various…

Linksys Velop Marketing Campaigns Honored With Five Mobile Marketing Association Global Smarties Awards

Linksys Velop Mobile Marketing Campaigns Recognized for Creativity, Execution, Strategy and Effectiveness in the Global and North America Categories  Linksys®, a leader in providing home and office Wi-Fi networking solutions, announced that it has won five Mobile Marketing Association (MMA) 2017 Global and North America Smarties™ Awards for its mobile marketing campaigns on Linksys Velop – whole home Wi-Fi modular mesh system. The Global and North America Smarties Awards honor the marketing teams and…

Can Data Save Marketers? Six Steps To Effectively Leverage Data For Marketing Campaigns

The data ship has long since sailed. Today data is everywhere. In fact, data has grown at such an exponential rate that it has forced marketers to forge new paths in how they leverage data as part of their marketing campaigns. However, there is so much data and so many options regarding what to collect and how to leverage it that many marketers simply don’t know where to begin to move towards true people-based marketing. Here are six critical steps for marketers to effectively leverage data in order to drive successful…

Lionbridge Translation App Now Available on Oracle Cloud Marketplace for Local Content Marketing Campaigns

The Gold Level member of Oracle PartnerNetwork will provide a multilingual solution to marketers across Oracle Marketing Cloud application Oracle Cloud Marketplace is getting more localized and effective than ever before. Lionbridge Technologies, Inc., the world's most trusted translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), today announced that it has released version 1.5 of its Oracle Marketing Cloud application, available on the Oracle Cloud Marketplace. Oracle…

Telecom Giant Proximus Opts for Neustar MarketShare to Optimize Its Sales and Marketing Campaigns

Neustar, Inc., the leading provider of cloud-based real-time information services, today announced its selection as a partner by Belgium’s largest telecom operator Proximus. By opting for the Neustar MarketShare DecisionCloud digital enablement platform, the telecom enterprise will be able to understand and optimize its marketing and ad campaigns across Belgium. Neustar offers a range of solutions and services for website performance and fraud detection. Neustar MarketShare DecisionCloud is a robust, next-gen marketing…

Falcon New Social Media Tool To Drive Major Marketing Campaigns in 2017

Falcon.io, a Copenhagen-based customer experience platform, has announced the release of a new digital tool to streamline marketing efforts in 2017. The unified social media tool is a single app model laced with all the latest marketing features. Marketers can use this tool to discover, attract, engage and nurture customers across all online platforms using social data. Easy-to-use and backed by cutting-edge real-time data analytics, Falcon digital tool is one-stop data shopping center for social media organizations.…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…

True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales…

InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand…

CleverTouch Marketing and Percolate Announce Strategic Partnership to Support Marketers in Strategising and Executing Campaigns

The partnership will provide end-to-end marketing strategy support from campaign development and planning, through to integrated campaign execution and reporting CleverTouch Marketing, Europe’s leading marketing technology consultancy and Percolate, the premiere Marketing Orchestration solution for Enterprise business, announced a strategic partnership to further support enterprise organisations to develop and execute their marketing strategy. The partnership between Percolate and CleverTouch Marketing brings together…

How to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns?

In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to? Quizzes are one of the most shared contents on all of Social Media – and have been for a while. Visual content is 40 times more likely to be shared on social media. When you consider the enormous popularity of sites such as Buzzfeed, this begins to make sense. Online Advertising is…

DirectMail.io’s Human Powered Outbound SMS Marketing Solution Aimed at Political Campaigns

Easy to Create SMS Survey Campaigns Provide Great Insight About Voters in Upcoming Political Campaigns Digital conversation is the preferred format for 72% of adults, according to Marketing Sherpa. DirectMail.io answers that call by providing a unique Telephone Consumer Protection Act (TCPA)-compliant, outbound SMS platform through its Omnichannel Marketing Platform. DirectMail.io offers outbound and inbound SMS messaging, in addition to other rich, robust capabilities, including MMS, dynamic surveys, video messaging,…