Netcore Acquires Boxx.ai, Enables Brands to Re-Invent Customer Experience with Personalisation at Scale

Netcore Smartech Now Becomes Asia’s Largest Multi-Channel Marketing Automation Platform with AI-Powered Personalisation and Recommendation Capabilities Netcore Solutions, a pioneer in SaaS-based Multi-Channel Marketing Automation and Communications, has acquired a Bangalore-based AI startup, Boxx.ai. Netcore Smartech will now further empower digital brands to deliver truly Omni-channel Personalized Experience at Scale for every individual across all the Digital Touchpoints such as Websites, Mobile Apps, Email, and Social…

Using AI and Personalization to Provide a Complete Brand Experience

These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent special offers. With this statistic in mind, it should be clearer than ever to businesses that Customer Personalization needs to be a top priority. But how can companies accomplish this mass personalization without a huge budget? In this respect, implementing Artificial Intelligence (AI) has the potential to spearhead personalization and ensure the delivery of an effective brand…

Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event. How do you manage all these interactions and begin to seamlessly connect them as part of the…

Global Fashion Platform, SSENSE, Launches a Mobile App Designed to Offer a Hyper-Personalized Shopping Experience

SSENSE is pleased to announce the arrival of its first mobile app, now available globally for iOS devices. The SSENSE app was built by the SSENSE team as an enhanced mobile shopping experience to intuitively explore over 40,000 items and 500 brands for men and women. The SSENSE app launches with newly introduced features that provide a hyper-personalized shopping experience, including personalized recommendations, intuitive search filters, and an enhanced sorting catalogue. The app is available to download via the Apple App…

Preston Kelly’s “Good Brands Index” Reveals How Brands with Purpose, Personality and Performance Experience Marketplace Success

Advertising Agency Preston Kelly Launched Annual Study as Part of New “Good Wins” Positioning The results are in! As part of its “Good Wins” agency repositioning this year, Preston Kelly commissioned a nationwide, quantitative study called the Good Brands Index to better understand how consumers themselves define a “good brand,” how they judge one brand versus another, and what actually matters most to them when making purchase decisions. “The power of this tool is the ability to pinpoint exactly what it is a brand is…

ON24 Powers Audience-Centric, Personalized Experiences Across the Funnel with ON24 Target

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy According to SiriusDecisions, the highest performing B2B marketers all have one thing in common: audience centricity. That's why today's leading companies are turning to ON24, the leader in data-rich experiences that drive revenue, to scale personalization beyond account-based marketing efforts and create experiences for their entire audience, from prospects to customers to partners. Through ON24…

Bluecore Now Personalizes Every Step of the Shopping Experience, From Email to Checkout, With Launch of Bluecore Site

New Product Line from Bluecore Applies Individual-Level Consumer and Product Insights to Offers and Recommendations as Consumers Move Across Digital Channels Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Site. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership between email and…

Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…

Grupo CDV Selects Sabre’s Industry-Leading Technology to Deliver a Personalized Experience for Travelers and to Fuel Expansion Across…

Spanish travel consolidator Grupo CDV has selected global travel technology provider, Sabre Corporation , to power its growth across Spain through its 5,500 affiliated travel agencies. The multi-year technology agreement will see Sabre provide the latest technology, including superior low fare search powering air shopping, workflow efficiency tools and data and business intelligence, to support the Alicante-based travel specialist's vision to deliver a more personalized service for customers. The travel agency company…

Ram Truck Customers Receive Industry-first Listening Experience With SiriusXM’s New ‘Personalized Stations Powered by…

Starting in October, 2020 Ram trucks with Uconnect's 12-inch touchscreen to offer SiriusXM's newest feature 'Personalized Stations Powered by Pandora,' delivering an enhanced level of personalization to the SiriusXM experience Ram and SiriusXM announced another industry-first feature for Ram truck customers. 2020 Ram 1500, 2500, 3500 and Chassis Cab trucks equipped with Ram's class-leading Uconnect 12-inch touchscreen will offer SiriusXM's new "Personalized Stations Powered by Pandora," which deliver a combination of…

BMI Group’s Next-Gen Commercial Site, Developed By EPAM, Named A 2019 Sitecore Experience Award Winner For Best Personalized…

EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, in partnership with its customer, BMI Group, won a 2019 Sitecore Experience Award (SEA) in the Best Personalized Experience category for Europe, the Middle East and Africa. The category recognizes organizations that use information gleaned from past interactions to create customer experiences of increased value. Following various mergers and acquisitions, BMI Group needed to consolidate several locally-managed…

Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver's Newest Global Survey Highlights How B2Bs Are Meeting Consumer-Like Expectations Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments. For "B2B Digital…

Over One-Third of B2Bs Plan to Invest in Personalised Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectations Nearly nine in ten (84%) of B2B decision makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalisation with the help of artificial intelligence and key technology investments. For “B2B Digital…

NICE Nexidia Speech Analytics Provides Hakuhodo DY Holdings Inc. with Innovative Technology to Personalize Customer Experience

NICE Nexidia’s Neural Phonetic Speech Analytics Integrates with New CONOOTO App NICE is announcing that Hakuhodo DY Holdings Inc., a world leading marketing services company, has become the first marketing services company in Japan to implement NICE Nexidia Analytics. Seeking technology to analyze interactions and customer conversations within the many different areas of the company, Hakuhodo DY Holdings Inc. has begun improving customer satisfaction and sales efficiency. NICE Nexidia Speech Analytics Provides Hakuhodo…

The Power of Personalization: TELUS International Survey Finds Digital Native Gen Zers Lead Demand for Personalized Customer Experience

TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, announced today the results of a US study analyzing consumer interest in personalized customer service experiences. The survey, which was conducted online within the United States by The Harris Poll on behalf of TELUS International among over 2,000 U.S. adults, found that personalization is a key driver of purchasing decisions and brand loyalty for the…

Personalized Customer Experiences Represent Largest Opportunity – and Biggest Challenge – for Sales Enablement, According to Seismic Study

The State of Enterprise Sales Enablement, 2019 Reveals How Organizations Can Improve B2B Sales Enablement Success Amid Buyers’ Increasingly High Expectations Only one in five organizations are effective at personalizing content at-scale, despite personalization being the top success factor for customer and prospect engagement, according to a July 2019 Seismic-commissioned study conducted by Forrester Consulting. The State of Enterprise Sales Enablement, 2019 uncovered that asset personalization, data-driven insights, and…

LivePerson Debuts Enhanced Maven AI Capabilities to Help Brands Deliver Personalized, High-Impact Conversational Experiences

Upgraded Conversational AI Features Increase Agent Efficiency and Solve Routing Problems to Make It Easy for Brands to Orchestrate Customer Journeys at Scale LivePerson, Inc., a global leader in conversational commerce, announced new Maven artificial intelligence capabilities that increase Maven's power to help brands drive efficiencies and improve customer experiences in messaging channels. Powered by LivePerson's proprietary machine learning technology, Maven AI orchestrates…

Marchex Releases Conversational AI Technology Built to Predict Customer Intent, Create Personalized Sales Experiences and Improve Sales…

New Suite of Predictive AI Models Featuring 230 AI Signals and Growing Creates Powerful Conversational Insights for Businesses That Engage with Customers over the Phone and via Text Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, released new artificial intelligence technology that can interpret the complex language of customer intent – powerful knowledge that enables businesses to anticipate the needs of consumers, deliver highly personalized experiences and increase…

Mindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis

Industry experts will spotlight how AI, ML and Blockchain can help better serve the connected traveller Mindtree, a global technology services and digital transformation company, will lead two presentations at HITEC Minneapolis, the biggest hospitality conference in the world, showcasing breakthrough solutions that address how to meet the growing expectations of the connected, digital-first traveler. "Today's connected travelers demand high-quality digital and mobile experiences, competitive pricing across the value…

Customer Experience 2020: Personalization is Key

If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved greatly over the last few years thanks to the power of rich media content and technologies like AI and machine learning. Brands that deliver dynamic and personalized shopping experiences see improved engagement and customer loyalty in today’s uber competitive and noisy digital landscape. According to Salesforce research, 6% of e-commerce visits that include engagement with AI-powered recommendations…