Albert Names Mark Kirschner, Former CMO of eBay Enterprise, The Trade Desk and Rakuten, Its New Chief Marketing Officer

By PRNewswire On Nov 28, 2018

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Albert Technologies, the world’s first and only fully autonomous AI-as-a-service platform for marketers, announced Mark Kirschner its new Chief Marketing Officer (CMO). Kirschner joins Albert after serving as CMO of eBay Enterprise and The Trade Desk, and Vice CMO of Global Marketing at Rakuten, an $18 Billion global ecommerce marketplace based in Tokyo. As CMO, Kirschner will focus on building and refining Albert’s global marketing infrastructure, driving adoption across global consumer brands and expanding the company’s growing partnership program.

Kirschner has spent the last two decades carving out a reputation for building and scaling marketing and product programs for rapid-growth start-ups, as well as new ventures within global corporations. His work has been widely recognized domestically and internationally. In 2015, while working for eBay Enterprise, he was named one of the “100 Most Innovative CMOs in the World.” In 2016, he was instrumental to what was widely lauded as the most successful adtech IPO of 2016, having designed and executed the communications plan around The Trade Desk’s IPO. In 2010, Kirschner was the first employee from an acquisition to be made an executive officer at the 10,000-person ecommerce company Rakuten in Tokyo, where he handled consumer and merchant marketing for marketplaces in 14 countries.

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Kirschner now joins Albert Technologies, two years after the 2016 US launch of its autonomous AI technology Albert and its 2015 IPO on the London Stock Exchange’s AIM market. Albert now manages cross channel orchestration of paid search, social and programmatic campaigns for some of the world’s leading brands, evolving them and discovering opportunities as it does so. As Albert continues to gain traction with enterprise-level retail, financial services, travel and FMCG brands—and expands its relationships with agencies and partners—Kirschner will evolve its go-to-market strategy for an evolving client base.

“Mark will play a pivotal role in our growth as we increase our level of engagements with large global brands and partners,” said Or Shani, CEO and Founder of Albert. “His experience and expertise make him an ideal fit for our leadership team, and I am confident he will make an immediate impact. We are thrilled to welcome him to the Albert team.”

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“AI transformation is a huge opportunity for consumer marketers. Brands and their agencies are discovering that AI can create enormous benefits for digital teams that are held back by lack of resources, data overload or overly complex tech stacks,” said Kirschner. “AI is no longer for super early adopters. Today, our clients are using it to deliver results in the complex cross-channel digital landscape, creating individualized customer experiences at a pace and scale that only a machine can manage. There’s no reason for marketers to spend so much time manually crunching data or trying to anticipate consumer journeys when AI can empower them with the capability to execute their vision across an entire paid campaign in real time.”