New Tech Leadership to Accelerate Delivery of AI Marketing Products for Consumer Brands
This week Amplero announced the addition of two senior Seattle-area technology executives. Ted Bardusch will join as Head of Engineering and Operations. Pete Baltaxe will serve as Head of Product. Bardusch and Baltaxe will play key roles in the development of new capabilities of the award-winning Amplero AI Marketing Hub.
In concert with the key engineering and product hires, Amplero is releasing its new Amplero Audiences customer marketing analytics product this month, which provides segmentation and behavioral insights based on a customer’s lifetime journey with the brand.
“We’re excited to add Ted and Pete to the team as we launch Audiences,” said Amplero CEO Jamie Miller. “We will be able to accelerate the delivery of tools marketers can use every day to understand their customers and optimize interactions.”
Bardusch has built large, collaborative engineering teams at companies like Marchex, aQuantive, and Amazon. Most recently, Bardusch spent three years at Usermind where he led the engineering team and implemented key data security and privacy initiatives.
Baltaxe joins Amplero from Socedo, where he was Chief Product Officer. Previously, Baltaxe defined and launched the digital music and game download business at Amazon. His experience with marketing technology and with high-volume B2C services will be vital as Amplero expands its reach to customers in retail, media, and consumer tech.
The two newest members of Amplero’s leadership will work in collaboration with Founder and Chief Scientist/CTO, Olly Downs, PhD, to continue implementation of his AI Marketing vision. “It’s a critical time for consumer-focused brands, as they grapple with new types of interactions, heightened consumer expectations of their brand relationships, and unprecedented privacy and security concerns,” said Downs. “Ted and Pete are the kind of technology and product innovators who can help expand how we leverage Amplero’s unique AI capabilities to deliver better ways for marketers to onboard, engage, and retain their customers.”
The new Audiences product is purpose-built with vertical-specific templates and dashboards for marketing, loyalty, and customer experience teams. The initial release focuses on the telecommunications, banking, and retail industries.
Unlike most customer analytics and tagging tools, Audiences is pre-configured to reveal the segments of customers with attributes and behaviors that are most relevant for the marketer.
“Audiences will deepen how brands view their customers’ behavior and drive and evaluate their interactions with them,” said Downs. “While marketers typically get to simple profile segments, with Audiences it is possible to drill in to the granular customer behavior over time that uncovers how customers think and act.”
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