In the retail race for relevancy, today’s leading fashion brands are outfitting their digital commerce sites with the most advanced technology to support ultra-personalized shopping experiences with relevant offers and recommendations that convert shoppers into buyers for improved profits and revenues.
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“After only three months, we experienced a 113 percent increase in conversions, a 215 percent increase in transactions, and a 115 percent increase in revenues”
Avensia and Apptus are extending their 15-year partnership to empower retailers to take modern best-in-class search, personalization, and recommendation services to the next level. Together, they provide the technology and experience to offer end customers an exceptional digital experience through a deep understanding of user intent mapped to conceptual product interpretation.
According to Accenture, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations. In fact, 70% of millennials are willing to let retailers track their browsing and shopping behaviors in exchange for a better shopping experience.
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Many online search systems today seek to interpret user intent based on phrasing and context to discern transactional, navigational, or informational intent. However, without conceptual data, e-commerce sites can fail to return the products desired as well as relevant recommendations and content.
Apptus’ latest technology, designed for the fashion industry, brings conceptual understanding to product search for the fashion sector, on top of powerful AI, Machine Learning and patented behavioral-driven algorithms. This empowers retailers to detect and react to consumer trends in real time, to list and recommend the most relevant products with every search, in every given moment of the customer journey.
Avensia brings a wealth of experience and expertise in implementing the Apptus relevancy technology within high performing e-commerce platforms for a range of customers in the fashion industry, ensuring the right fit for their business.
“Fashion retailers interpret shopper intent based on search words, clicks, and navigation patterns to surface the best possible content,” said Johan Liljeros, General Manager, North America, for Avensia. “Unfortunately, this only describes the specific product being searched rather than the full conceptual understanding of the customer’s needs. The ability to go beyond the current means of mapping customer intent is a true differentiator in today’s modern commerce landscape, and vital to support rich and rewarding digital experiences.”
“Apptus empowers online retailers to always be recommending what is most relevant to customers,” said Michael Mokhberi, Apptus CEO and Co-founder. “Patented AI technology combines with sophisticated conceptual intent data for better, more relevant customer experiences. The technology also learns from visitors’ behavior in real time, anticipating their intent, and adapts results to rank the most relevant products higher, optimizing sites to maximize sales.”
One fashion retailer that has worked with Avensia and Apptus to leverage today’s most advanced modern commerce technology to develop a highly personalized e-commerce site is shirt maker Stenstroms, which has been in business since the turn of the century. “After only three months, we experienced a 113 percent increase in conversions, a 215 percent increase in transactions, and a 115 percent increase in revenues,” said Rasmus Bengtsson, Stenstroms’ Online Sales Manager.
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