DiGGrowth, a leading marketing analytics platform, is thrilled to announce that it has achieved SOC 2 Type II compliance and has also launched a predictive lead and account scoring functionality.

DiGGrowth continues to lead the way with its SOC 2 Type II compliance, offering businesses peace of mind as they harness the power of advanced marketing analytics. In addition, the predictive lead and account scoring functionality revolutionizes how businesses track their lead and account journey by transforming a once-static process into a dynamic, predictive, and highly effective tool.

Marketing Technology News: Tiger Pistol’s New Playbook Unlocks the Power of Vertical Video Advertising

Expressing his views on the new functionality, Taran Nandha, Founder and CEO at DiGGrowth, said, “I’m happy and proud that we have developed this AI-powered lead and account scoring functionality. DiGGrowth now provides the efficiency and predictive precision businesses need by forecasting which leads and accounts are most likely to convert, allowing businesses to prioritize their efforts effectively.”

Marketing Technology News: MarTech Interview with Baruch Toledano, Vice President and GM of Digital Marketing Solutions @ Similarweb

“In today’s competitive market, achieving both growth and efficiency is not just an ambition—it’s a necessity. While superficial cost cuts in marketing and sales might seem to boost efficiency, true success comes when you have the right data to make informed decisions. DiGGrowth’s new predictive lead and account scoring functionality uses AI to tailor scoring criteria for leads and accounts based on their unique characteristics. This innovation is central to our strategy of incorporating advanced AI into DiGGrowth, allowing businesses to optimize marketing efforts and enhance ROI without sacrificing growth,” said Arpit Srivastava, Product Head & Co-Founder at DiGGrowth.