Eagle Eye and Computer Vision Vendor neophyte.AI Partner for Real-Time Marketing Solution

Eagle Eye, the leading SaaS business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel, and hospitality brands, today announced a partnership with Neophyte.ai.

Neophyte is an Indian AIaaS (AI as a Service) company that provides use-case-led Vision AI solutions for omnichannel retailers.The partnership will leverage Neophyte’s product called ‘Sentinel’, which can track the profile and behaviour of consumers in a retail outlet by leveraging real-time visual intelligence. By combining this capability with Eagle Eye’s real-time personalised marketing solutions, the AI-enabled technology can deliver real-time engagement that directly leverages a customer’s context and potential purchase intent.

Example of a contextual use case 

Imagine a customer, ‘Raj’, enters a grocery store where he is a loyalty member. Thanks to Eagle Eye’s  AIR Wallet, the retailer knows that Raj is a frugal vegetarian. As it happens, the store has excess stock of some strawberries and mushrooms that are approaching their sell-by date.

With Neophyte and Eagle Eye’s solutions working in unison, Raj can be sent one or more alerts via the loyalty program app on his phone. For instance, if Neophyte’s AI-enabled visual intelligence solution notes Raj is in the vegetable aisle, Eagle Eye’s real-time solutions can send him a message saying he’ll earn bonus points if he buys a pack of mushrooms.

Marketing Technology News: MarTech Interview with Keith Kazerman, President of Streaming @ Locality

Likewise, as he approaches the fruit section, Raj could be told that he’s entitled to a 50% discount on strawberries.

Jonathan Reeve, Vice President APAC, Eagle Eye, said he was excited by the possibilities opened up by combining Neophyte’s visual intelligence with Eagle Eye-enabled, real-time offers.

“Whether it’s our tools or Neophyte’s, with the amount of data it’s now possible to harvest and analyse – in real time – about consumers is incredible,” Reeve says.

“The retailers that use our solutions already have masses of data about what any individual loyalty program member is interested in before they enter a shop. Now, retailers can combine our solutions with the one provided by Neophyte to get even more granular insight into what somebody walks into a particular store, on a particular day, at a particular hour, is inclined to purchase.”

Anurag Sahoo, CEO & Co-Founder of Neophyte, is equally positive about the collaboration.

“Neophyte’s strategic partnerships and close technology integrations with complementary SaaS platforms like Eagle Eye help us to truly make each customer’s in-store journey personally tailored for them,” he said.

Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities.

Marketing Technology News: Proactive Marketing vs. Reactive Marketing – Key Differences

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses worldwide. Eagle Eye is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. Web – www.eagleeye.com

Neophyte bridges the reality gap between the information and physical layer by leveraging Vision AI and Ambient Intelligence. It builds use-case-led Vision AI solutions for the everyday problems of Retail, E-commerce, Consumer Brands, and Supply Chains.

Neophyte’s platform AmIware and products such as Disha, Sentinel and Neometry, offer a Vision backbone to the entire value chain, bringing about ground visibility, compliant operations and decision support intelligence resulting in revenue enhancements and cost reductions. Neophyte essentially delivers value chain optimisation by providing Supplier/Vendor Intelligence, Cost Intelligence, Customer Intelligence, Operational Intelligence and Revenue Intelligence.

Neophyte’s Sentinel, powered by Amiware, transforms Brick-and-Mortar retail operations with advanced Visual AI, enhancing customer experiences and store operations. It aims to personalise in-store shopping of customers by continuously improving the environment to adapt to the customers needs and desires based on their behaviour and preferences, while safeguarding privacy.  Continuously monitoring the gaze analytics of the customer apart from relating to the buying behaviour and preferences of the customers, it supports retail media integrations, displaying customised ads on digital screens, thereby adding a lot of value to consumer brands and also retail stores increasing not only overall sales but also advertising revenue. Business and Ops teams have valuable insights into customer demographics, seasonal trends, and shopping behaviours, leading to smarter range planning, targeted in-store marketing strategies, and visual merchandise A/B tests.

With Amiware and Sentinel, brick-and-mortar retailers can gain deep in-store insights similar to e-commerce analytics, associate efficiency, and customer satisfaction metrics across its physical stores. This not only ensures higher sales from better conversions but also optimal allocation of resources for reducing costs. Sentinel does help in monitoring anomalies in the “Self Checkouts” ensuring that no products are taken by anyone without scanning and payments.

Neophyte’s Amiware Solutions are empowering 1000+ Brands, 500+ stores, 5+ major metro-warehouses all across India including major players like Smart Bazaar, Reliance Digital, Tira, Reliance Trends, Blushlace, Reliance Brands Ltd., Flipkart, Tata Croma, FM Logistic, and an ever-growing community of omnichannel business partners.