Illuma, the leading contextual-AI firm, announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season.

PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma Reacts™, a contextual recommendation engine that adjusts supply according to live interest and engagement from known audiences wherever they are congregating online. Using privacy-friendly contextual signals, Reacts™ expands across the web, CTV and apps, to reach similar new audiences in real time, driving scale and performance throughout the holiday season.

Additionally, advertisers seeking to hone-in on particular contextual topics can use Illuma’s market-leading classification system, Illuma Precision™, which offers the highest levels of contextual accuracy, powered by AI with human oversight. PubMatic buyers can choose seasonal segments such as Thanksgiving, Black Friday/Cyber Monday, or Holiday Hosting, from the 400+ Illuma Precision™ categories that are available year-round, and also create bespoke categories for either targeting or brand-safety avoidance.

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Howard Luks, VP of audience at PubMatic, said: “At PubMatic, we are dedicated to pioneering advancements in addressability solutions and enhancing consumer experiences while safeguarding privacy. Our partnership with Illuma empowers us to deliver highly relevant and impactful advertising during the crucial holiday season. We are thrilled to integrate this cutting-edge technology into the PubMatic platform, ensuring advertisers can connect meaningfully with their audiences.”

Illuma is the leading contextual AI-firm whose suite of privacy-friendly contextual tools is used by global brands, agencies and publishers for both targeting and brand safety.

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Ryan McBride, chief strategy officer at Illuma, said: “As the industry continues to migrate towards more innovative data strategies, PubMatic and Illuma have partnered to offer new ways to prospect high-value audiences during the holidays. This partnership enables advertisers to use Illuma’s AI-powered contextual solutions across PubMatic’s premium publisher supply.

By understanding the content categories that are resonating with high-value audiences, Illuma can dynamically optimise and expand, driving campaign outcomes during this crucial time of year.”

Advertisers should contact their PubMatic representative to apply Illuma Reacts™, or find Illuma Precision™ segments in the contextual area of PubMatic Connect.