Publishers can improve programmatic monetization with an enterprise extension of Prebid’s User ID module Premium digital advertising technology company, PubMatic, …
Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media Buyers Worldwide
Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data …
ID5 and Primis Announce Partnership
Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, …
PubMatic Drives Extended Reality Advertising Through Partnership with Admix
Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual …
PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution
Enhancements to OpenWrap expand header-bidding benefits to over-the-top (OTT) media and connected TV (CTV) Premium digital advertising technology company, PubMatic, announced that it …
PubMatic Promotes Emma Newman to Lead Its European Business
Premium digital advertising technology company, PubMatic, announced that Emma Newman, formerly Vice President UK, has been promoted to the position of …
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the …
TechBytes with Katherine Strieder, VP of Product Management at PubMatic
Tell us about your role and journey into Technology. What inspired you to start working at PubMatic? I moved into …
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …
TechBytes with Emma Newman, VP UK, PubMatic
Tell us about your role and the team/technology you handle at PubMatic. I head up PubMatic’s UK business, with a …
Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018
Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly …
Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a …
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships
The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand …
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital …
New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain
Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for …
New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused …
PubMatic Doubles Down on Mobile and In-App Video for Publishers, Releasing Key Growth Numbers for 2019
Company Appoints New Chief Technology Officer Amid Growing Headcount PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media …
Anand Das Joins as Advisor at Lemma Technologies
Lemma Technologies, the leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic and data-driven advertising solutions is …
The Truth in Mobile Programmatic – ATS London 2018
At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …