TechBytes with Katherine Strieder, VP of Product Management at PubMatic
Tell us about your role and journey into Technology. What inspired you to start working at PubMatic? I moved into …
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …
TechBytes with Emma Newman, VP UK, PubMatic
Tell us about your role and the team/technology you handle at PubMatic. I head up PubMatic’s UK business, with a …
Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018
Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly …
Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a …
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships
The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand …
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital …
New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain
Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for …
New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused …
PubMatic Doubles Down on Mobile and In-App Video for Publishers, Releasing Key Growth Numbers for 2019
Company Appoints New Chief Technology Officer Amid Growing Headcount PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media …
Anand Das Joins as Advisor at Lemma Technologies
Lemma Technologies, the leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic and data-driven advertising solutions is …
The Truth in Mobile Programmatic – ATS London 2018
At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
PubMatic Adopts The Trade Desk’s Unified ID Solution
Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, …
Mechanics of Publisher Monetization
This year, ATS London saw a panel of industry experts discuss the changes in how publishers are monetizing content through …
New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments
Pubmatic Releases Q3 2018 QMI Report, Highlighting Key Trends That Impact Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) …
Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video
Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, …
Fireside Chat with Bill Swanson
Bill Swanson talks about the state of subscription-based technology buying. My role and my team I’m responsible for developing and growing our …
PubMatic Announces Tech Veteran Thomas Chow As New General Counsel
AdTech Legal Veteran from Snap Inc. To Further Support PubMatic’s Success PubMatic , the publisher-focused sell-side platform (SSP) for an …
PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model
New Offering Provides Publishers and Tech Companies with a Transparent Alternative to Revenue Shares PubMatic, the publisher-focused sell-side platform (SSP) …