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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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PubMatic

PubMatic Drives Extended Reality Advertising Through Partnership with Admix
Augmented Reality, Native & Programmatic Advertising

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual …

MTS Staff WriterSeptember 26, 2019, 6:45 pmSeptember 26, 2019 1 510
PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution
Native & Programmatic Advertising

PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution

Enhancements to OpenWrap expand header-bidding benefits to over-the-top (OTT) media and connected TV (CTV) Premium digital advertising technology company, PubMatic, announced that it …

MTS Staff WriterSeptember 10, 2019, 2:00 pmSeptember 9, 2019 0 681
PubMatic Promotes Emma Newman to Lead Its European Business
Native & Programmatic Advertising

PubMatic Promotes Emma Newman to Lead Its European Business

Premium digital advertising technology company, PubMatic, announced that Emma Newman, formerly Vice President UK, has been promoted to the position of …

MTS Staff WriterSeptember 5, 2019, 2:57 pmSeptember 5, 2019 0 455
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Brand Safety, Video Advertising

PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud

Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the …

MTS Staff WriterAugust 20, 2019, 9:40 pmAugust 20, 2019 1 591
TechBytes with Katherine Strieder, VP of Product Management at PubMatic
Tech Bytes

TechBytes with Katherine Strieder, VP of Product Management at PubMatic

Tell us about your role and journey into Technology. What inspired you to start working at PubMatic? I moved into …
Sudipto GhoshMay 28, 2019, 2:30 pmMay 28, 2019 0 1462
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
Native & Programmatic Advertising, Video Advertising, Video Marketing

Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …

PRNewswireMay 16, 2019, 4:19 pmMay 16, 2019 2 1775
TechBytes with Emma Newman, VP UK, PubMatic
Tech Bytes

TechBytes with Emma Newman, VP UK, PubMatic

Tell us about your role and the team/technology you handle at PubMatic. I head up PubMatic’s UK business, with a …
Sudipto GhoshMay 13, 2019, 2:30 pmMay 13, 2019 0 1487
Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018
Guest Authors

Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018

Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly …

Emma NewmanMay 10, 2019, 3:30 pmMay 7, 2019 2 1273
Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth
In App Marketing

Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a …

MTS Staff WriterApril 10, 2019, 5:02 pmApril 9, 2019 0 1076
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships
Video

JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand …

MTS Staff WriterMarch 21, 2019, 7:09 pmMarch 21, 2019 0 1168
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
In App Marketing, Native & Programmatic Advertising

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital …

MTS Staff WriterFebruary 22, 2019, 3:55 pmFebruary 22, 2019 0 1655
New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain
In App Marketing, Mobile Advertising

New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain

Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for …

MTS Staff WriterFebruary 19, 2019, 9:42 pmFebruary 19, 2019 0 1061
New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
In App Marketing, Native & Programmatic Advertising

New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising

Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused …

MTS Staff WriterFebruary 5, 2019, 9:50 pmFebruary 9, 2019 1 1075
PubMatic Doubles Down on Mobile and In-App Video for Publishers, Releasing Key Growth Numbers for 2019
Video Marketing

PubMatic Doubles Down on Mobile and In-App Video for Publishers, Releasing Key Growth Numbers for 2019

Company Appoints New Chief Technology Officer Amid Growing Headcount PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media …

MTS Staff WriterJanuary 24, 2019, 4:01 pmJanuary 24, 2019 1 1406
Anand Das Joins as Advisor at Lemma Technologies
Native & Programmatic Advertising

Anand Das Joins as Advisor at Lemma Technologies

Lemma Technologies, the leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic and data-driven advertising solutions is …

MTS Staff WriterJanuary 22, 2019, 7:16 pmJune 25, 2019 1 2306
The Truth in Mobile Programmatic - ATS London 2018
Guest Authors

The Truth in Mobile Programmatic – ATS London 2018

At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the …

Emma NewmanJanuary 15, 2019, 4:00 pmFebruary 19, 2019 0 2148
Marketing Technology Bulletin Covering the Week Gone By
Sales & Marketing

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …

Viraj TDecember 28, 2018, 5:42 pmDecember 28, 2018 0 1079
native and programmatic, B2B commerce, brand safety
B2B Commerce, Brand Safety, Native & Programmatic Advertising

PubMatic Adopts The Trade Desk’s Unified ID Solution

Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, …

PRNewswireDecember 22, 2018, 5:08 pmDecember 22, 2018 0 1127
Mechanics of Publisher Monetization
Guest Authors

Mechanics of Publisher Monetization

This year, ATS London saw a panel of industry experts discuss the changes in how publishers are monetizing content through …

Bill SwansonNovember 22, 2018, 4:00 pmNovember 22, 2018 0 1217
New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments
Mobile Advertising

New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments

Pubmatic Releases Q3 2018 QMI Report, Highlighting Key Trends That Impact Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) …

PRNewswireNovember 15, 2018, 8:17 pmNovember 15, 2018 0 995

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