PubMatic

We are consuming apps by the dozen, we open more mobile applications than doors today. According to a survey, apps are capturing consumer attention most of the time. As per eMarketer, we spend 26% of our time on online media, and 88% of our…
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Keynote Speakers Include Scott Galloway, Benedict Evans, and Kim Portrate PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a major global virtual event entitled Envision: What’s Next…
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IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and…
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For someone who has spent the last fifteen years working in the digital marketing ecosystem, as I consider the content recommendation market today, I am reminded of the Supply Side Platform (SSP) market circa 2010. Then, publishers were…
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Move Gives Brands Confidence at Scale to Advertise on New Sources of High-Quality Inventory PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for premium CTV and…
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Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party…
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OpenWrap customization and A/B testing live with more than 200 publishers globally PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel…
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Partnership Continues to Ensure GroupM Has a Transparent and Efficient Path to Supply Across Multiple Ad Formats and Channels PubMatic, Inc., a sell-side platform that delivers superior outcomes for digital advertising, today announced…
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Detailed Win/Loss Insights Help Reduce CPA By 28%, Increasing Bidding Scale and Precision PubMatic, Inc., a sell-side platform that delivers superior outcomes for digital advertising, announced that Goodway Group, the digital partner that…
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MediaMath’s fully accountable, addressable supply chain now available across PubMatic’s extensive publisher network in Asia MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced a new…
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Entrepreneur and Digital Industry Veteran Brings Growth and Leadership Expertise to the Role PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, announced that digital industry leader and successful…
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PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, announced its support for Unified ID 2.0. Developed by advertising technology leader The Trade Desk, Unified ID 2.0 is an open-source, interoperable…
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MediaMath Client Sees 35% Increase in Advertiser ROI Driven by DSP Optimization Data within PubMatic’s Platform MediaMath, acclaimed independent advertising technology company for leading brands and agencies, demonstrated the value of…
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Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising…
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More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub Premium digital technology company PubMatic announced that its Identity Hub is the first globally scaled identity and header bidding solution and the…
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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and…
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Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp.…
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PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience Premium digital technology company PubMatic today announced the launch of OpenWrap OTT, a header bidding solution that centralizes…
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 Chris Gurciullo, Manny Montilla and Ranee Soundara Join PubMatic To Drive Publisher and Advertiser Growth Premium digital technology company PubMatic, has announced the addition of three industry veterans to strengthen its management…
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By integrating its proprietary data with PubMatic’s Audience Encore solution, H Code empowers programmatic buyers to target every Hispanic audience segment and reach acculturated Hispanics in English-language environments at a higher scale…
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