Despite its popularity, ChatGPT has been criticised for generating unreliable and biased search results. A recent media report, for example, concluded that “ChatGPT Is Pretty Bad At Poetry, According To Poets”. Yet that doesn’t mean that the literary ability of all AI should be discounted, applications created by INSEAD’s AI lab using exacting rules can potentially be more useful and reliable than ChatGPT.

One of those applications is TotoPoetry, a poetry generator trained on a rule-oriented approach to AI.  Philip M. Parker, INSEAD Chaired Professor of Management Science and founder of the INSEAD AI lab called TotoGEO, claims that the lab’s algorithms are the first to achieve three milestones (1) the world’s longest poem, (2) the first unabridged dictionary consisting of definitions written in verse across some 20 genres of poetry, and (3) the largest collection of poetry written by the same source.

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Parker gives an example of how the rules-based algorithms of TotoPoetry is superior to the deep-learning ones of ChatGPT, which he says are open to guesswork. Here are the results when the two AI applications are prompted to write a didactic limerick about love:

Poem #1: ChatGPT

There once was a love so fine

It shone like a bright sunbeam

It brought joy to every day

And made everything gleam

It was a love that was meant to be, not a scheme

Poem #2: TotoGEO

There was a young girl from the Dove,

And she wanted a word for love.

Like flesh injection?

No, it’s affection!

That literate gal from The Dove.

Poem #2 is the better limerick, says Parker, because it is a limerick and defines love as affection. The ChatGPT-generated poem, in contrast, does not conform with the strict rhyme scheme of limericks. It also does not inform the reader that it does not know how to write limericks. As a result a young reader might infer that Poem #1 is a limerick, and forever be misinformed.

This INSEAD Knowledge article by Parker gives a more in-depth analysis of the various AI methodologies underpinning ChatGPT and other applications. Following TotoPoetry, the INSEAD TotoGEO AI lab will launch even more groundbreaking AI applications in the coming months, including a powerful search engine, a newspaper generator, and a Wikipedia-like website.

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