AI-Powered Digital Audience Solutions Accelerated Customer Acquisition

Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced record results in 2017 fueled by the highest growth in new business, as well as customer expansion, in company history. In addition, the company was recognized by both analysts and awards organizations as having the most enterprise ready solution in the market.

“2017 was far-and-away the best year ever for Lattice – we booked more new business than ever, retained more customers than ever, and generated more advocacy and customer enthusiasm than at any point in our company history,” said Michael McCarroll, President at Lattice.

Lattice Engines was cited as a Leader in The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017. In this evaluation, Forrester noted that Lattice “quickly amassed a Fortune-500-heavy customer base that spans multiple industries.” According to the Wave, Lattice’s, “capabilities can prescribe outcomes for sales and marketing use cases that cut across the entire customer lifecycle – from early-stage account and contact acquisition to current-customer enrichment and competitive win-backs – and strongly complement modern ABM strategies.”

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The Lattice Predictive Insights Platform was also named the best Sales & Marketing Intelligence Solution of 2017 in the 32nd annual SIIA CODiE Awards. In addition, Lattice is recognized by customers for its superior ability to help them create efficiencies for their marketing and sales organizations.

“With our recognition in the Forrester Wave, winning a CODiE award, as well as the highest G2Crowd score in the industry, it’s clear the market recognizes us as the #1 provider of AI solutions for marketing and sales,” said Shashi Upadhyay, CEO at Lattice. “I’m incredibly proud of our team for accomplishing so many things in 2017 that were incredibly hard, as our tenacity and persistence paid off in a big way.”

Christopher Noon, Head of Outbound Data Science at Dropbox, said that Lattice has “an intuitive platform that makes model-building easy, connectors for Salesforce and Marketo that make operationalization straightforward, and a vast data cloud that allows you to get rich insights and make the right decisions. The people I have worked with are also really helpful and knowledgeable.”

The industry-recognized and award-winning Lattice Predictive Insights Platform enables customers to create unlimited segments using a combination of artificial intelligence (AI) and the Lattice Data Cloud, which provides more than 20,000 attributes on 200 million companies globally, and their own internal data, including: MAP/CRM data, transaction data, product usage data, and support and service data. The segments are then made available in company’s execution systems, such as CRM or ad exchanges, to enable teams to run hyper-targeted campaigns across the entire buyer’s journey. New customers who are actively increasing conversions and accelerating revenue with Lattice include: Atlas Copco, Cloudflare, Dropbox, Intuit, Lionbridge, Looker, Mavenlink, Pluralsight, and SmartBear Software.

Lattice’s robust suite of AI-based marketing and sales solutions are built upon the broadest set of data, to provide a complete and precise view of the customer. Our revenue accelerating solution helps customers increase the efficiency of their sales and marketing teams by prioritizing accounts and leads, identifying net new contacts, and increasing customer lifetime value.

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