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Lattice Engines

Dun & Bradstreet Completes Acquisition of Lattice Engines

Dun & Bradstreet announced the completion of the acquisition of Lattice Engines, positioning the company as a leading provider of integrated data and analytics solutions for B2B marketing and sales professionals. "We see immense value in the acquisition of Lattice Engines for both our customers and the market," said Michael Bird, Executive Vice President and General Manager of Sales and Marketing Solutions at Dun & Bradstreet. "Through the delivery of the AI-powered targeting, segmentation and analysis platform…

Lattice Engines Ranked a Leader in B2B Customer Data Platform Report by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform (CDP), has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Data Platforms, Q2 2019 authored by analyst Steven Casey. Lattice Engines continues to be a Leader recognized not only by independent analysts but by customers as well for empowering B2B marketers to improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. According to…

Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider

Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer data platform (CDP), enabling B2B organisations to scale their account-based marketing and sales programs across every channel. The transaction will position Dun & Bradstreet as a leading provider of integrated data and analytics solutions for sales and marketing professionals.  Lattice Engines adds a best-in-class CDP to the depth and breadth of global commercial data in the Dun…

Lattice Engines Announces Spring 2019 Release of Its Atlas Customer Data Platform to Lead Industry into ABM 2.0 Era

New Release Features Revenue Prediction Capabilities and New Integrations with Social, Search and AD Channels to Enable Marketers to Deliver High Performing 1:1 Omni Channel Campaigns at Scale  Lattice Engines, the world's first and largest B2B Customer Data Platform, announced the Spring 2019 release of the Lattice Atlas Customer Data Platform (CDP). This release launches new capabilities designed to help customers scale their ABM efforts in several key ways: (1) prioritize accounts and assign resources based on…

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world's first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. Lattice Engines is a member of LaunchPoint by Marketo as part of the Accelerate partner program. "Marketing teams need their own single source of truth so they can get a deeper understanding of their customers and for creating audiences for 1:1…

Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

Dreamforce Interview with Nipul Chokshi, VP Marketing at Lattice Engines

"We’ll see AI become a part of the general fabric or infrastructure that underlies all B2B sales and marketing operations." Since the last time we spoke at MarTech Series, how has the martech landscape around ABM changed? Companies are realizing that if you want to do ABM properly and at scale, you need the ability to really think “audience-first.” First, you identify the right accounts and contacts, then assess what part of the buyer journey they are in, develop the proper messages for each buyer (based on who they…

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

AI-Powered Account-Based Marketing Solution Drove 2x Increase in New Bookings Quarter-Over-Quarter Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar 2017. The company increased quarter over quarter bookings by 2x and is on track to be cash flow positive in Q3 2018. "B2B marketers are increasingly seeking to execute an account-based marketing and sales strategy at scale. They realize the need for a trusted…

TechBytes with Nipul Chokshi, VP Marketing, Lattice Engines

Nipul Chokshi VP, Marketing, Lattice Engines A Martech RADAR 2018 company and a global leader in Marketing Analytics for B2B marketing, Lattice Engines, positions itself uniquely in the ever-growing ABM spectrum. The ABM with predictive intelligence provider has carved itself a niche by enabling B2B marketers to create predictive-based winning ABM campaigns and generate revenue that directly impacts marketing and sales programs. Nipul Chokshi, VP Marketing, Lattice Engines, untangled the various facets of the company's …

Troparé and Lattice Engines Announce Strategic Partnership to Execute AI-driven Sales Plays via Mobile Devices

Customers Will Be Able to Create AI-Driven Sales Plays in the Lattice Atlas Platform Troparé Inc., a thriving developer of self-service B2B marketing and sales acceleration solutions and Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced a strategic partnership to help customers execute on account-based marketing and sales programs at scale via mobile devices. As a result of this partnership, customers will be able to create AI-driven sales plays in the Lattice Atlas platform,…

Lattice Engines and Engagio Announce Strategic Partnership to Create Personalized and Scalable ABM Programs

Through This Partnership, Customers Receive Enriched Insights And Targeted Segments From Lattice's Atlas Platform Lattice Engines, the leading provider of AI-based revenue acceleration solutions and Engagio, the leader in account-based marketing orchestration products and solutions, announced a strategic partnership to help customers create seamless, scalable Account Based Marketing (ABM) programs. Through this partnership, customers receive enriched insights and targeted segments from Lattice's Atlas platform,…

Lattice Engines Joins Marketo Accelerate Partner Ecosystem to Deliver Scalable Audience Engagement to Marketers

AI-Driven Data Insights Enable Marketers to Scale Personalized 1-to-1 Marketing Campaigns Lattice Engines, the leading provider of AI-enabled ABM solutions, has joined the Marketo Accelerate partner ecosystem, the industry's first MarTech partner accelerator. The integration of these two platforms gives marketers a way to infuse campaigns with AI-driven data insights that enable them to engage the right audiences in real-time with personalized messages. "Lattice and Marketo share many enterprise customers that…

Lattice Engines Launches the First Customer Data Platform for Account-Based Marketing

Lattice Atlas Uses AI To Scale ABM Across All Accounts Using Both First And Third Party Data Lattice Engines, the leading provider of AI-enabled ABM solutions, has launched its next-generation platform called Lattice Atlas. The platform helps customers connect their data across all internal and external sources, create a single view of the customer journey, and centralize audience creation and measurement across all channels. Marketing organizations struggle to scale their Account-Based Marketing (ABM)…

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information that our customers use to inform their sales and marketing outreach." Tell us about your role and how you got here. What inspired you to launch a sales intelligence platform? When I launched HG Data 8 years ago, the driving force for me was the notion that my team and I could build highly valuable datasets for sales and marketing teams – data that we knew the market needed, data that…

Marketo’s New Accelerate Partners Help Marketers Intelligently Engage Through Every Stage of Buyer’s Journey

Marketo's new class of partners, includes Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com. Marketo, the leading provider of engagement marketing software and solutions, welcomed seven new partners to Marketo Accelerate, the MarTech industry's first partner accelerator. This new class of partners, including Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com, integrate into the Marketo Engagement PlatformTM to allow marketers to create and deliver personalized experiences…

Lattice Engines Sees Stellar Growth in 2017

AI-Powered Digital Audience Solutions Accelerated Customer Acquisition Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced record results in 2017 fueled by the highest growth in new business, as well as customer expansion, in company history. In addition, the company was recognized by both analysts and awards organizations as having the most enterprise ready solution in the market. "2017 was far-and-away the best year ever for Lattice – we booked more new business than ever,…

Lattice Enhances Data Capabilities for AI-based Segmentation Engine

Improves Omni-Channel Campaign Performance by 3x Lattice Engines, a leading provider of revenue acceleration solutions, announced a significant new version of its AI-based segmentation platform that has enhanced data and operationalization capabilities. Lattice's predictive platform now has 3000+ intent surge intensity ratings that predicts how far into the buying cycle your prospects are, and ability to create hyper-targeted digital audiences on 200+ ad-serving platform, including Facebook, to reach those prospects.…