Lattice Engines Announces Spring 2019 Release of Its Atlas Customer Data Platform to Lead Industry into ABM 2.0 Era
New Release Features Revenue Prediction Capabilities and New Integrations with Social, Search and AD Channels to Enable Marketers to Deliver High Performing 1:1 Omni Channel Campaigns at Scale
Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced the Spring 2019 release of the Lattice Atlas Customer Data Platform (CDP). This release launches new capabilities designed to help customers scale their ABM efforts in several key ways: (1) prioritize accounts and assign resources based on predicted spend and customer lifetime value with the new Revenue Prediction Modeling capability (2) engage targets more accurately across the entire funnel with new and improved integrations with advertising and sales channels and (3) Lattice University to help analysts, revenue operations and ABM professionals get smarter on AI-driven marketing & sales.
“ABM 1.0 was all about engaging with a handful of accounts with limited data and insights. ABM 2.0 starts with a customer data platform,” said Shashi Upadhyay, CEO and co-founder, Lattice Engines. “Customers have told us that they want to expand their ABM programs and as they scale they are finding that integrating all their data in one place is critical to those efforts. Since its launch in Spring 2018, customers are leveraging Atlas to drive real impact and we’ve found that activating audience engagement with direct integration to email, ad, web, social and sales channels is critical to their success. With the latest release, we make it easier than ever to create relevant and personalized experiences for buyers across all channels with the accuracy they demand.”
Marketing Technology News: Optimal Blue Extends Social Media Platform with Integrated Publishing Capabilities
The Spring 2019 release of Lattice Atlas contains the following innovations designed to support the companies who are expanding their ABM programs:
- New and improved integrations with LinkedIn and other search and display ad providers and Microsoft Dynamics enable customers to activate audiences across all marketing and sales channels
- Ability to create predictive models that allow segmentation based on predicted spend and customer lifetime value
- New support for internationalization across all Lattice apps
- New online Lattice University to help next-generation marketers develop a single source of marketing truth for use in their omni-channel programs
To highlight case studies of Atlas capabilities, Lattice Engines will be participating at the SiriusDecisions Summit during the week of May 6 and will feature clients such as Thomson Reuters, Tibco, VMWare and BMC.
Marketing Technology News: Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models