LifeStreet, a leader in AI-powered media buying, announced its strategic market expansion into non-gaming verticals. Over the past year, LifeStreet has released a series of new features to its media buying platform, Nero, so that the world’s biggest performance marketers can leverage in-app advertising to achieve their growth goals.

“By expanding our offering to support broader performance buyers, LifeStreet is filling a significant void in the market”

Strategic enhancements to the Nero platform make it easier and faster for LifeStreet to train, scale, and evaluate event-specific models beyond app installs. LifeStreet leverages advanced data science and machine learning to predict the likelihood that an ad served to a user will achieve any desired campaign objective.

Marketing Technology News: MarTech Interview with Laura Quigley, SVP of APAC @ IAS

Traditionally, in-app buying platforms have prioritized driving performance for gaming app developers while omni-channel DSPs have often lacked the tools and features to effectively serve ads within mobile app environments. This has left non-gaming marketers limited to using walled gardens for programmatic buying or running unprofitable programmatic campaigns. With users spending nearly five hours a day on their devices, and over half of that time in apps other than Google and Facebook, LifeStreet has identified a crucial market opportunity.

With LifeStreet, we’ve been able to leverage the growing opportunity within in-app advertising. Their AI-powered platform has made it easier for us to expand into a new vertical and connect with our audience in ways that really move the needle. By meeting consumers where they spend the most time, we’ve not only expanded our reach but also maintained a competitive edge in today’s dynamic market.

– Jenna Torres, Digital Media Manager at PCH Media

Marketing Technology News: Rise of No Code and Low Code Martech Solutions

Key Highlights:

• Leveraging its success in the gaming sector, LifeStreet has quickly scaled its lead acquisition channel, generating tens of millions of leads over the past year, highlighting the growth of games advertising among brands and media agencies.
• Lead acquisition agencies are leveraging LifeStreet’s extensive machine learning expertise and enriched contextual data to pinpoint the most valuable inventory for advertisers, resulting in up to a 6X increase in conversion rates and a 230% decrease in cost-per-acquisition. With LifeStreet’s full programmatic capabilities and exceptional customer service, agencies and brands can drive measurable results through a robust toolkit designed for real-time reporting, campaign management, and ad spend optimization.
• New integrations with lead acquisition tracking and analytics platforms enable brands and agencies to share crucial data points around key events and conversions for more precise targeting and engagement, improving overall campaign efficiency across the mobile ecosystem.

“By expanding our offering to support broader performance buyers, LifeStreet is filling a significant void in the market,” said Levi Matkins, CEO of LifeStreet. “Companies across multiple sectors, including insurance, finance, and home services are increasingly turning to us for support in scaling their in-app advertising efforts. This market expansion underscores our commitment to develop solutions that empower all marketers to scale and grow.”