AI-powered advisor delivers real-time guidance on advertiser-specific pricing, and custom reporting to boost revenue and streamline negotiations

Revenue Analytics, the leader in revenue optimization software solutions, announced the launch of Aida, a groundbreaking “AI Deal Advisor” designed to transform how media companies price, package, and close ad deals.

Aida is the latest innovation within RateOptics, Revenue Analytics’ next-generation pricing platform designed specifically for the modern media landscape. By combining cutting-edge machine learning with real-time pricing intelligence, Aida empowers sales teams with strategic guidance – eliminating guesswork and enabling confident, data-backed decision-making.

Marketing Technology News: MarTech Interview with Becca Toth, CMO @ Hyland

“Aida represents a significant advancement in the application of AI in media sales,” said Gotham Majumdar, Chief Product and Technology Officer at Revenue Analytics. “Sales teams today face mounting pressure to grow revenue with fewer resources, outdated legacy systems and leaner teams. Aida was built for this reality – analyzing vast volumes of pricing, inventory, and demand data in real time to deliver smart, deal-specific recommendations that accelerate deal velocity. It’s a scalable, intelligent layer designed for the future of selling, without cutting corners.”

Leveraging proprietary data sets and artificial intelligence, Aida evaluates each unique sales opportunity and delivers tailored pricing recommendations, as well as deep insights into agency and client patterns– in under five minutes. By synthesizing historical performance, inventory availability, and pacing, Aida acts as a virtual strategist, empowering sellers to make smarter, faster decisions.

Marketing Technology News: Data Driven Strategies for Brand Perception Management

With Aida, sellers can:

• Customize pricing for each deal using real-time trends and advertiser/agency history
• Arm Sellers with predictive, tailored insights to guide negotiations with confidence
• Tap into on-demand data like AURs, pacing, sellout rates, and optimized pricing strategies
• Monitor deal health and compliance at a glance, with intuitive red-yellow-green scoring
• Access real-time insights and KPIs on the highest-impact, revenue-driving programming
• Ask deal-specific pricing questions and receive immediate, data-backed responses from Aida’s intelligent assistant

Aida’s launch builds on Revenue Analytics’ commitment to empowering media organizations with actionable, intuitive tools that turn complexity into a competitive advantage. The addition of Aida brings a new layer of intelligence to RateOptics, advancing the company’s mission to make data-driven pricing fast, intuitive, and profitable.