Company Names New Chief Product Officer and SVP of Advertiser Partnerships

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, announced it is strengthening its product and marketing teams with several new roles. Dhruv Patel, co-founder and CEO of Aftersell, recently acquired by Rokt, has been named Chief Product Officer, and Claire Southey focuses on AI driven customer relevancy in her role as Chief AI Officer, both reporting to Bruce Buchanan, CEO, Rokt.

In addition, Pete Davies returns to the company as Senior Vice President of Advertiser Partnerships, a new role that will focus on demand expansion and growth in key verticals while fueling expansion into new areas such as telco, auto, and insurance. Davies was previously responsible for revenue growth at Rokt from 2013 to 2015. He reports to Craig Galvin, Chief Revenue Officer.

“Bringing Dhruv, and Pete into these expanded roles will accelerate our investment and progress in unlocking real-time relevance in the moment that matters most – the ecommerce transaction moment,” said Buchanan. “Their collective expertise in AI-driven product innovation, scaled engineering, and performance-focused partnerships, will turbo-charge the way we help capture the full value of every transaction moment.”

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As co-founder and CEO of AfterSell, Patel, is an early adopter of using AI to unlock new revenue streams for retailers and brands. AfterSell enables Shopify merchants to increase sales with relevant cart, checkout and post-purchase upsells. In his new role, Patel will lead Rokt’s product strategy and roadmap, bringing his entrepreneurial mindset and expertise in AI-driven-ecommerce to accelerate innovation and scale across the platform.

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Davies brings more than 20 years of experience in strategy, customer acquisition, loyalty, and measurement across programmatic, financial services, and commerce media. His role will focus on driving advertiser partnerships and harnessing transaction moments to deliver measurable business outcomes for leading brands.

This announcement follows Rokt’s merger earlier this year with leading customer data platform (CDP) mParticle to create an expanded offering that unlocks real-time relevance across ecommerce, advertising, and the customer experience. In 2024, Rokt saw revenues grow by more than 40% year over year to $600 million. The company also recently launched ACE, its new generative AI tool that helps advertisers maximize their return on ad spend.