Integration brings Saifr’s regulatory compliance guardrails to financial services public communications created with Adobe’s generative AI-first application

Saifr®, a leading AI model compliance solution provider created by Fidelity Investments, announced an integration with Adobe that aims to redefine how compliant content is created within the financial services industry. As an Adobe Technology Partner for Adobe Experience Cloud, Saifr’s advanced AI compliance solutions provide a compliance guardrail for generative AI content and enable users to manage their risk and increase content speed to market.

“Marketers are increasingly using generative AI in their work, which can introduce business risk, particularly in regulated industries, such as financial services,” said Vall Herard, CEO of Saifr. “Saifr’s integration with Adobe enables marketers to take advantage of a powerful new technology’s outputs in a way that prioritizes safety and can help facilitate compliance with regulatory guidelines.”

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The integration with Adobe expands Saifr’s partner ecosystem and marks the next step in Saifr’s mission to meet clients where they work, after select Saifr AI models were added to the Microsoft Azure AI Foundry model catalog last year.

“Microsoft is committed to empowering organizations through industry-specific solutions that address their unique needs,” said Satish Thomas, Corporate Vice President, Business & Industry Solutions, Microsoft. “Our collaboration with leading industry partners, such as Saifr, to offer partner-enabled adapted AI models in the Azure AI Foundry model catalog gives organizations the ability to access, build and deploy AI solutions quickly and efficiently. This approach accelerates time-to-value and fosters a robust ecosystem of innovation that helps organizations across industries transform their operations and achieve new levels of success.”

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Saifr’s Retail Marketing Compliance and Suggested Language models from the Azure AI Foundry model catalog can now be leveraged within Adobe GenStudio for Performance Marketing for a seamless, in-tool compliance review. Saifr acts like a spell-check for compliance of AI-generated content created in the financial services industry, detecting possible risks and suggesting more compliant phrasing that could better align with regulatory agency guidelines and rules such as FINRA 2210 and SEC Modernized Marketing Rule. The AI models were trained on high quality, compliance domain data reviewed by Saifr subject matter experts and can catch as much as 90% of the risks a human compliance expert would.

With this integration, Adobe users can create content faster, improve efficiency, and reduce friction by leveraging Saifr’s AI to help them manage their compliance with financial industry marketing communication regulations.