Similarweb, a leading digital intelligence company, now reveals AI Chatbot Traffic as a distinct traffic source from traditional search and other referrals. The new AI Chatbot Traffic screen allows marketers and SEO professionals to identify and analyze web traffic originating from popular AI chatbots like ChatGPT, Perplexity, and Claude – eliminating what would otherwise be a growing blind spot in digital analytics.

With AI Chatbot Traffic, digital leaders see the overall estimated traffic volume and which platforms are linking to their content the most, which pages are receiving the most AI referrals, and top chatbot prompts.

As AI chatbots become core to how people search and make decisions, they’re also emerging as powerful new sources of referral traffic. This new feature reflects Similarweb’s commitment to providing the most comprehensive picture of the digital world across more than 200 million websites, 4 million apps, and 7 billion search keywords and now popular AI chatbots.

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With AI Chatbot Traffic, users see the overall estimated traffic volume and which platforms are linking to their content the most. In addition, they can see which pages are receiving the most AI chatbot referrals – displayed along with a list of top prompts that would direct users to each page’s content.

These capabilities are now available within the familiar Similarweb platform that digital professionals use for SEO and competitive intelligence. Much like knowing the keywords that drive the most traffic is important to traditional search engine optimization, knowing the pages that attract the most AI chatbot traffic allows marketers to adjust their content strategy for the next generation of digital marketing optimization.

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“The digital landscape is undergoing a profound transformation with the rise of AI-driven search,” said Or Offer, CEO of Similarweb. “Our AI Chatbot Referral Traffic monitoring empowers businesses to navigate this new terrain by providing unparalleled insights into how AI interactions drive web traffic, enabling our clients to stay ahead in the competitive digital marketplace.”

As generative AI reshapes how people discover, evaluate, and engage with brands, Similarweb is decoding this shift – ensuring that its customers don’t just keep up with change, but lead it.