Merger Will Accelerate US Market Growth for Leading AI Digital Sales Assistant Platform

SmartAssistant, the leading artificial intelligence (AI) digital sales assistant platform, announced that it has merged with Zoovu, a SaaS solution provider suited to help brands deliver more engaging, intuitive and informative shopping experiences. In addition to providing liquidity for selling shareholders, Zoovu is investing capital to support organic growth and strategic acquisitions within the US market.

AI digital sales assistant platform, SmartAssistant announces merger with eCommerce solutions provider, Zoovu.

Building on five years of customer success, Zoovu has been a pioneer in the AI digital sales assistant space, helping organizations of all sizes – including Amazon, Canon and Coty – to better understand their customers’ wants and needs via a unique conversational experience. Zoovu’s technology leverages behavioral and product analytics to “learn” consumer interaction patterns with the goal of solving the “I-want moment” – the point in time when customers make their purchase decision. Ultimately, this allows consumers to find their optimal products, while providing improved average order value (AOV) and reduced returns for brands.

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“Since Zoovu’s founding, our mission has been to enable balanced, two-way engagement between brands and consumers by making the digital shopping experience more conversational, convenient and personalized,” said Rob Mullen, CEO of Zoovu. “We remain steadfast in this goal and our merger with SmartAssistant reflects our desire to keep pace with shoppers’ broadening and dynamic expectations, while also driving the engagement economy for brands via our advanced AI algorithms and comprehensive data sets.”

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In 2018, Zoovu saw continued growth in the US, EMEA and APAC markets. Looking ahead, Zoovu expects to continue to increase market share and acquire new customers that span both household names and emerging brands.

“Zoovu and SmartAssistant complement one another naturally, and together, we have a ripe opportunity to influence traditional consumer behavior, while better humanizing brands’ digital presences with our technology suite,” continued Mullen.