Global News, one of Canada’s leading news organizations, has chosen Sophi.io, an AI-powered automation, optimization and prediction platform developed by The Globe and Mail, to automate their website content curation. Following their strong value of innovation, they will be using Sophi Site Automation to autonomously place digital content across their website.

Global News is extremely innovative in their approach to culture and has worked intensively with Sophi to drive culture change so much so that their editorial team sees the value of bringing AI into the newsroom and is looking forward to working with this new technology.

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Sophi Site Automation analyses all of their content, from video to text, and shuffles each piece of content to place the most valuable content in the most valuable places on their digital properties in order to ensure their content helps them achieve their business goals.

Sonia Verma, Editor-in-Chief at Global News, said, “Our innovative and data-driven editorial team is looking forward to working hand in hand with Sophi to bring automation into our newsroom and drive powerful decisions that will help us better serve our audiences.”

Gabe Gonda, VP at Sophi.io, commented, “Global News, one of Canada’s preeminent news and information companies, is a phenomenal addition to our customer base. We are excited to help them marry their high level of talent with state-of-the-art ML technology that will help drive significant business results.”

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