Tinyclues to Expand Its Operations in North America and EMEA

Tinyclues, a provider of leading AI-first marketing campaign intelligence solution, will unveil the Spring release of Tinyclues Action simultaneously at Shoptalk in Las Vegas and E-commerce One to One France in Monaco. Following a successful $18M Series B funding announcement in February of this year, Tinyclues is swiftly expanding its operations in North America and EMEA. This round also reinforces the company’s aggressive roadmap for their solution, helping B2C marketers further reinvent their campaign strategies and optimize their marketing agendas to deliver intelligent marketing campaigns.

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“Artificial Intelligence is the driving force that will reshape marketing for years to come. With this funding, we will continue to massively invest in R&D in order to achieve this vision. We will expand our product with more analytics, better support for omnichannel, more automation and more prescriptive capabilities. Eventually, AI will enable marketers to simply focus on strategy and business goals, without worrying about quantitative micro-decisions,” explains David Bessis, founder, CEO, Tinyclues.

Tinyclues Action’s Spring release is in response to the growing demand for intelligent marketing campaigns across all B2C industries, as email reactivity wanes and new digital channels continue to emerge. Tinyclues is expanding the support of even more channels for CRM campaigns, allowing marketers to plan complex campaigns for, among others, e-mail, push notifications, SMS, call-center, direct mail and Facebook Ads. A new monthly calendar view allows marketers to better manage their intricate omnichannel marketing agenda and optimize multiple campaigns across days and weeks.

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In order to monitor and optimize the growing number of omnichannel campaigns, Tinyclues has introduced a new Campaign Dashboard to help users and managers easily analyze their campaign KPIs, customer database reach and better assess campaign results and trends.

As Tinyclues’ customer base grows to include major B2C enterprise players such as Air France, Arcadia, Cdiscount, Charles Tyrwhitt, Club Med, Fnac Darty, Lacoste, Manor, OUI.sncf and Vente-privee.com, Tinyclues has introduced user management and permission administration features to help better manage large and international teams.

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