Bringing nearly 20 years of experience, Daily will lead GTM and brand strategy for the advertising technology leader

Adlook, a next-generation brand growth platform, announced the appointment of Jim Daily as executive advisor. In this role, Daily will work with Adlook’s executive team to design its go-to-market (GTM) strategy and positioning within the North American market and beyond, further strengthening Adlook’s expertise in deep learning technology, as well as overhaul its robust hiring strategy.

“Adlook is a proven leader in developing high-impact products and services across the advertising industry,” said Daily. “As we enter a time of rapid development, I’m thrilled to join to help support Adlook’s innovative solutions for its valued customers and partners. I am eager to contribute to Adlook’s journey of redefining advertising standards and being part of this dynamic and growing team.”

Marketing Technology News: New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Over his 18+ years in the tech industry, Daily has extensive experience in launching, building, and scaling teams resulting in well over USD$250MM in annual revenue. He previously served as the CEO of North America and global president of Teads, where he was responsible for running all aspects of the business in the USA, Canada, and the UK. Daily is also the founder of Pachira Consulting, where he provides strategic advice and leadership across an expansive client base.

“Jim’s considerable track record of launching, building, and scaling teams will help propel Adlook into its next phase of growth,” said Kuba Kossut, CEO of Adlook. “As we continue to navigate this pivotal time in the industry, I’m thrilled to welcome Jim as we pursue our mission of promoting a positive digital ecosystem impact while prioritising user privacy.”

Marketing Technology News: MarTech Interview with Carlos Aragon, Senior Director, Product Marketing @ Vonage

Trusted by leading brands such as Kraft Heinz, Sanofi, SC Johnson, Mars, and PEPSICO, Adlook’s upward trajectory has solidified its leadership within the media space by offering sophisticated yet accessible solutions to clients worldwide. With Daily now leading the GTM strategy, Adlook continues its upward momentum in innovation, deep learning technology and market expansion.