AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros

VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office  

AdSwerve, a leading Google Marketing Platform Partner, announced that it has expanded its senior leadership team with the appointment of Kristina Yarrington as Vice President of Marketing and JB Sugar, Vice President of Sales following the company’s recent acquisition of Analytics Pros and expansion of service offerings for brands and agencies. Coinciding with the executive appointments is the opening of New York office. This marks the third office for the company, now with locations in Denver, Seattle and New York.

Kristina will oversee marketing, brand strategy and positioning for AdSwerve. With more than a decade of experience managing multi-million dollar marketing programs, she comes to AdSwerve with broad expertise in B2B and B2C marketing ranging from startups to Fortune 500 companies across the telecommunications, consumer packaged goods, technology and higher education industries. She is a brand visionary and has held leadership positions overseeing marketing programs and brand strategy for companies including DHI Group, a global career and recruiting site network, Alta Colleges, Qwest Communications and Coors.

Also Read: Hermes Digitally Enhances Parcel Delivery Experience with IMImobile

JB is a senior sales leader with more than 15 years experience managing digital and mobile sales, marketing and programmatic advertising teams. He will lead the global sales and accounts teams, responsible for driving revenue growth, deepening engagement Google and expanding relationships with brands and agencies. He will be based in the New York officeand joins the company from 4Info, where as the Vice President of Advertising Sales, he helped the company solve the mobile attribution challenge for national brand advertisers allowing them to measure sales at the point of sale. He has also led digital sales strategies for AOL, Accuweather, Live Nation and a number of Time Inc. media properties.

“Both JB and Kristina grasp the changing environment for marketing and advertising professionals,” said AdSwerve CEO Clint Tasset. “These hires follow our recent acquisition of Analytics Pros and both Kristina and JB are integral to the next phase of our business as we continue to meet the evolving needs of brand marketers and agency professionals leveraging Google Marketing platform solutions. In a business were service is everything, we welcome these seasoned pros and look forward to expanding our team with a new office New York where our sales and account manager teams can connect directly with our brand and agency clients based on the east coast.”

Also Read: New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments

Founded in 2009, AdSwerve is a leading Google Marketing Platform Partner that recently acquired Analytics pros, a recognized Google Analytics 360 and Google Cloud partner and reseller. Together, the companies provide services in support of the entire spectrum of the Google Marketing Platform.

Kristina received her BA in Journalism and Advertising from the University of Colorado and her Executive Masters of Business Administration from University of Denver.

Recommended Read: Copper Chooses the UK in Next Step of International Expansion