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AdSwerve

MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…

Keys to Success in the New Data Economy

Every day there are hundreds of chances to engage with customers digitally. But research into data-driven marketing maturity by Boston Consulting Group (BCG) and Google finds only two percent of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey. We are now at a tipping point where data can drive strategy and creative. Where we can use data to better understand what we say, how we say it and to whom we say it to. Understanding the relationship of…

5 Digital Marketing Trends That Will Shape 2020

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

Adswerve Expands Team with Two New Appointments

Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics Services Adswerve, a leading Google Marketing Platform Consultancy and Partner, announced that it has added two new directors to its team. The former Google executives, Lucinda Nieto and Peter Crofut, extend the company’s domain expertise, service and support for Google Marketing and Cloud solutions and services. Adswerve Expands Team with Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics…

MarTech Interview with Clint Tasset, CEO and Founder at Adswerve

"One of the biggest challenges for marketers is that there are very few Marketing Tech solutions that integrate with each other." The company has a 9-year history in media, tell us about Adswerve’s beginnings. Adswerve was born from a team of former DoubleClick employees who know the ins and outs of Google’s Marketing tools. We created Adswerve to help brands and agencies realize the full potential of the Google Marketing Platform. Since then, we have been a trusted and leading Google Marketing Platform partner and…

Google Head of Industry Joins Adswerve

AdTech Solutions Provider Recruits Another Former DoubleClick Pro Adswerve, a leading Google Marketing Platform Consultancy and Provider, announced that Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer. Prior to Adswerve, Sullivan served as Head of Industry, Platforms at Google where he oversaw one of Google’s largest agency holding companies, Publicis. Sullivan has also worked at Microsoft and MapQuest, and had previously worked with Adswerve CEO Clint Tasset and VP Matt Fiskness at…

Data-Driven Marketers Head to the Cloud

In the past year, the phrase “data-driven” has appeared within the context of almost every marketing discussion. But for marketers to truly realize the promises of big data, they need visibility into all customer interactions, behaviors and motivations — across every single touchpoint. But bringing all marketing insights into one view is arguably the biggest challenge. Most are staring down mountains of data silos, with a great deal of uncertainty around the accuracy of the analytics that they are getting from separate…

Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership Analytics Pros, a leading Google Analytics and Google Cloud partner (an Adswerve company), announced that it was awarded a Platform Award and has successfully set up 200-plus brands and agencies in less than two years on the Google Cloud Platform. By providing…

Adswerve Evolves As a Data-First Company

Providing Marketers with One-Stop Access to Google Marketing Platform; Drives 31 Percent Increase in Revenue and 76 Percent E-Commerce Conversion Rates for Twiddy Leading Google Marketing Platform (GMP) Provider and Partner Adswerve has announced the official name change and rebrand of Analytics Pros to Adswerve and its official transformation as a data-first company, uniting media and data services for marketers. Adswerve acquired Analytics Pros in August 2018 to expand its analytics and measurement capabilities for its…

Interview with Kristina Yarrington, VP of Marketing, Adswerve

"Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy data." Tell us about your role at AdSwerve and your journey into technology. I joined AdSwerve as the VP of Marketing in September. My vision is to build the brand awareness and recognition that AdSwerve truly deserves. AdSwerve is such an exciting, fast-growing company with a great reputation among both its customers and Google. But since it's never had a marketing department, it hasn't had…

AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros

VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office   AdSwerve, a leading Google Marketing Platform Partner, announced that it has expanded its senior leadership team with the appointment of Kristina Yarrington as Vice President of Marketing and JB Sugar, Vice President of Sales following the company’s recent acquisition of Analytics Pros and expansion of service offerings for brands and agencies. Coinciding with the executive…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Artesian Enables BT Local Business to Accelerate Sales Orders BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year Brainshark’s AI-Powered Engine for Sales Coaching Wins Gold Stevie® Award in 2018…