Adswerve, the leading Google Marketing Platform partner and consultancy, announced its acquisition of Liquidbox, a South Africa-based web development company specializing in e-commerce and online shopping solutions. Providing the company with additional data skills and technology to leverage, the acquisition of Liquidbox allows Adswerve’s team of experts to continue to solve challenges for clients at scale.
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“Since Adswerve was founded in 2009, we have aimed to become the top Google partner for analytics-focused marketing teams,” said Clint Tasset, President and CEO of Adswerve. “The addition of Liquidbox’s team is invaluable to Adswerve and aligns with our vision of diversifying our product offerings, expanding our team and growing our presence globally. With increasing demand from advertisers and marketers for solutions as e-commerce continues to boom, we look forward to developing unique, data-driven strategies and time-saving technologies that align with Google’s always-evolving marketing network.”
Since partnering in 2019, the Adswerve and Liquidbox teams have launched multiple proprietary data tools, including client platform Adswerve Connect, that allow for self-service, personalized experience and integration with Google’s Marketing, Analytics and Cloud platforms. Additional proprietary products will be developed to enhance capabilities for Adswerve’s team to best serve its clients’ needs.
“We have long admired Adswerve’s team of analytics and media experts and their industry-leading work,” said Conrad Brits, Founder of Liquidbox and Chief Technology Officer at Adswerve. “By coming together with Adswerve, we plan to continue building a people-first culture, collectively working towards our common goal of delivering unmatched products, services and support by way of data.”
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To assist with Adswerve’s growth strategy, the company is adding the Liquidbox employees, who will integrate with Adswerve’s team within the next few months. Having recently hired two new leaders, a Vice President of Sales and Vice President of Finance, Adswerve plans to hire additional members to the team throughout 2021.
Adswerve’s growth follows additional investment and an expanded relationship with private equity investment firm Abry Partners. Adswerve has worked with private equity firm Abry Partners since 2018. To fuel execution of the ongoing strategy, Adswerve will continue to leverage Abry Partners as a strategic partner that believes in the company’s vision and innovation.